If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes
in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces.
One of the best ways to reach these consumers is through e-commerce marketplaces. .
Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.