Price Management

Kantar XTEL published the 3rd edition of its Global Revenue Growth Management, highlighting how three years of unrest have impacted performance and priorities among FMCG’s; revealing their perspectives on retail partners, the current and future state of the industry, as well as on their own evolving objectives and priorities.

Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.

What do L’Oreal Group and Prime have in common? Despite their dramatic differences, they both prove that your teachers were right: Social skills matter when being a leader. 

The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility. 

Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.

If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.

As the company's new marketing model focuses on adding and retaining consumers through an ecosystem of experiences, it’s also strengthening its RGM capabilities and tapping into pricing intelligence to better navigate the shifting commerce landscape.