Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.
Walmart told investors total net sales growth will be relatively flat for fiscal year 2016, in part to its investments in new technologies, including e-commerce and digital capabilities. Find out what cutting-edge digital and supply chain improvements Walmart is making.
In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).
CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.
PepsiCo brand managers believe that analyzing data helps them in understanding consumer choices, at depths sufficient enough to get insight into the products they should likely retain, discard or even revalue.
Each successive phase of implementation has increased value chain visibility and improved the companys ability to manage price, promotions and mix, according to a senior director.
