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Revenue Management and Price Realisation: A Miniguide to the Biggest Driver of Profit and its Optimisation

As pandemic-era measures unwind and inflation pushes consumer prices to rise at an unprecedented pace in four decades, pricing takes the centre stage in the post-COVID19 consumer goods arena. The promises of a well-thought and executed pricing approach – defendable market share, maximized brand equity, and profitable sustainable growth - makes it an imperative priority to win in the next 12-24 months. 

Kantar's paper suggests a step-by-step approach to price realization that will help you structure winning pricing frameworks and build actionable strategies across brands, channels, and customers