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08/04/2021

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift

a group of people standing in front of a store

Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and consumer goods brands, announce a partnership with Numerator, a data-driven consumer and market intelligence company, to bring Temporary Price Reduction (TPR) promotions monitoring to brands and retailers.

Now available within Numerator's Promotions Intel and Promo Insights solutions, TPR monitoring leverages Datasembly's comprehensive retail pricing data to report on TPR promotions alongside Numerator's omnichannel promotional coverage, enabling customers to efficiently monitor and analyze promotions. Using TPR, customers are expected to have access to insights faster, enhancing their ability to create and implement promotional strategies in real time.

As today's consumers continue to demand a seamless purchasing experience and brands go omnichannel, the gap between online and offline pricing is closing — making transparency at the retailer, as well as with online fulfillment, a necessity to effectively manage promotional trade spend - an enhancement to the pricing and promotions process.

TPR is often the biggest part of a promotional trade spend, and the lack of visibility, transparency and delay reporting into its results can hinder sales and marketing efforts. Numerator is leveraging online retail prices to report on TPR promotions so businesses can efficiently monitor and analyze the promotions influencing shopper behavior across the competitive landscape in real time.

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