Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and consumer goods brands, announce a partnership with Numerator, a data-driven consumer and market intelligence company, to bring Temporary Price Reduction (TPR) promotions monitoring to brands and retailers.
Now available within Numerator's Promotions Intel and Promo Insights solutions, TPR monitoring leverages Datasembly's comprehensive retail pricing data to report on TPR promotions alongside Numerator's omnichannel promotional coverage, enabling customers to efficiently monitor and analyze promotions. Using TPR, customers are expected to have access to insights faster, enhancing their ability to create and implement promotional strategies in real time.
As today's consumers continue to demand a seamless purchasing experience and brands go omnichannel, the gap between online and offline pricing is closing — making transparency at the retailer, as well as with online fulfillment, a necessity to effectively manage promotional trade spend - an enhancement to the pricing and promotions process.
TPR is often the biggest part of a promotional trade spend, and the lack of visibility, transparency and delay reporting into its results can hinder sales and marketing efforts. Numerator is leveraging online retail prices to report on TPR promotions so businesses can efficiently monitor and analyze the promotions influencing shopper behavior across the competitive landscape in real time.
There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes
in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces.
One of the best ways to reach these consumers is through e-commerce marketplaces. .
Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.