Price Optimization

Trade Promotion Optimization
Fortune Brands Elevating Pricing Prowess
The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility.
Price Optimization
Q&A: PepsiCo’s Chad Matthews On Contextualizing Pricing With Analytics
Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.
Price Optimization
How AB InBev Is Tightening Its Grip on Pricing With Analytics
The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.
Sponsored
Infographic
How to Drive More Impact with Smarter Store Visits
If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
Revenue Growth Management
Modern Approach to Revenue Growth Management
As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
Virtual Fireside Chat
Unlocking Pricing and Promotion Innovation for Today's New Consumer
Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.
Price Management
Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift
The new combined offering is expected to bring Temporary Price Reduction (TPR) promotions monitoring to brands and retailers.
Sales & Marketing
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
Price Management
Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases
Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Trade Promotion Management
Revenue Growth Management is Driving Innovation and ROI
CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.
Data & Analytics
Unlocking AI’s Potential in Making Data-Informed Pricing Decisions
By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.
Trade Promotion Management
Rules to Establish an Effective Trade Promotion Management Practice
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.