Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.
Walmart told investors total net sales growth will be relatively flat for fiscal year 2016, in part to its investments in new technologies, including e-commerce and digital capabilities. Find out what cutting-edge digital and supply chain improvements Walmart is making.
CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.
Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges.
In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.
Each successive phase of implementation has increased value chain visibility and improved the companys ability to manage price, promotions and mix, according to a senior director.
SmartTrade is a fit for consumer goods industries that use price and promotion as levers to shape and manage demand, including fast and slow moving consumer goods, consumer durables and consumer electronics.
