Price Optimization

With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.    

CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.

By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

The wellness product manufacturer expects new AI and machine learning tools from Revionics to enable better pricing and shopping experiences.

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.