Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
Walmart told investors total net sales growth will be relatively flat for fiscal year 2016, in part to its investments in new technologies, including e-commerce and digital capabilities. Find out what cutting-edge digital and supply chain improvements Walmart is making.
CGT's readers rank the top technology providers of a solution for trade promotion effectiveness, including trade promotion management (TPM), price management, trade promotion optimization (TPO), etc.
Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.
Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.
