Price Optimization

From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts
Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.
Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics
The company was challenged by a lack of hard data in its decision-making process for pricing recommendations and adjustments. In order to move forward with more informed pricing decisions, Clorox knew it needed to tap into new insights and analytics.

Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report

Retailers are resistant to taking risks that involve their pricing because it can hurt both sales and brand perception, but optimizing strategies can make it easier to quickly respond to changes in shopper behavior and market changes.
What Edgy Consumers Could Mean for Q4: Gartner

Consumer skepticism with in-store pricing may have ramifications for the Q4 holiday season.
PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers.
The Next Big Thing: Retail Experiences

With consumers’ desires constantly in flux, what trends do retailers and consumer goods manufacturers need to be aware of today? Get a predictive peek at the Next Big Thing in Retail Experiences.
Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf

Brown-Forman, which includes such brands as Jack Daniel’s, Woodford Reserve, Old Forester, and Diplomático in its portfolio, is thinking more strategically about how it wins on the digital shelf.
How Unilever Is Tackling Excess Inventory With Pricing Intelligence

Unilever is tackling the challenge of excess and aging inventory, investing in technology that streamlines processes to embrace a sustainable, circular approach to lengthening shelf life.
Collaborative Strategies For Uncertain Times: A Look Into Suntory’s Data-Fueled Pricing Tactics

Jonathan Plows, channel director at Suntory Beverage & Food GB&I, shared how the UK’s third largest soft drinks manufacturer is taking the approach of a collaborative pricing strategy with retailers, consumers, and third-party partners.
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From Targeted Promotions to Tailored Packs: Colgate-Palmolive, P&G, and PepsiCo Respond to Consumer Shifts

Smart Pricing: How Clorox Adapts to Consumer Trend Shifts With Advanced Analytics

Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report

What Edgy Consumers Could Mean for Q4: Gartner

PepsiCo Getting Granular On Pricing to Recapture Sensitive Consumers

The Next Big Thing: Retail Experiences

Glass Box Models and AI-Fueled Creative: How Brown-Forman Is Evolving to Win the Digital Shelf

How Unilever Is Tackling Excess Inventory With Pricing Intelligence

Collaborative Strategies For Uncertain Times: A Look Into Suntory’s Data-Fueled Pricing Tactics

When You Put Yourself In Your Customers’ and Retailers’ Shoes, Everybody Wins