Price Optimization

Unlocking AI’s Potential in Making Data-Informed Pricing Decisions
By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.
Rules to Establish an Effective Trade Promotion Management Practice
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

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Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Nielsen Helps China’s JD.com Launch Price Optimization Tool

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.
Tip of the Spear Technology: Trendalytics

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
SymphonyAI Taps Hornyak to Lead New CPG Business

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.
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Navigating the New Path to Purchase

In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
Swanson Health Sharpens Pricing with AI Tool

The wellness product manufacturer expects new AI and machine learning tools from Revionics to enable better pricing and shopping experiences.
Retail and Consumer Goods Analytics Study 2018: Overview

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards
Snyder’s-Lance Taps into TPO Solution

Snyder’s-Lance aims to boost data-driven joint business planning opportunities with the implementation of T-Pro Solutions’ trade promotion optimization solution.

Unlocking AI’s Potential in Making Data-Informed Pricing Decisions

Rules to Establish an Effective Trade Promotion Management Practice

Building and Measuring Your Perfect Store Strategy

Nielsen Helps China’s JD.com Launch Price Optimization Tool

Tip of the Spear Technology: Trendalytics

SymphonyAI Taps Hornyak to Lead New CPG Business

Navigating the New Path to Purchase

Swanson Health Sharpens Pricing with AI Tool

Retail and Consumer Goods Analytics Study 2018: Overview

Snyder’s-Lance Taps into TPO Solution