Price Optimization

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.

The wellness product manufacturer expects new AI and machine learning tools from Revionics to enable better pricing and shopping experiences.

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards