Industry Infographic

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Navigating the New Path to Purchase


Today's consumers are increasingly fragmented, self-reliant, and digitally influenced along the path to purchase. To win in this ever-changing retail environment, consumer goods companies need to innovate and rethink their pricing and promotion strategies. In this exclusive infographic, Deloitte Consulting helps companies understand what success now looks like and how they can start building a new path to success.

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