Revenue management solutions provider SymphonyAI named Steven Hornyak as chief executive officer of Symphony CPG|AI, a company formed to deliver a new value proposition to an industry that is striving to effectively implement data science and automation tools.
To address this challenge, Symphony CPG|AI provides a suite of AI-enabled decision support solutions designed to incrementally increase revenues and margins by sensing, predicting and shaping consumer behavior to optimize product, price, promotion, space, assortment, and inventory strategies. The solutions are designed to deliver actionable intelligence to CPG teams based on real-time data analysis across all channels, presented in a natural language format so that even non-technical members of the organization are able to identify new threats and opportunities and accelerate the pace, scale and profitability of decision making.
Symphony CPG|AI will play a key role within the SymphonyAI group, delivering CPG-specific solutions built on more than two decades of experience working with large-scale grocery retail data and analytics and a legacy of machine learning innovation. Its partnership with Symphony RetailAI provides detailed insights into more than $350 billion worth of grocery transactions, 175 million households, three billion SKUs and more than 250,000 stores.
“Throughout my career, I’ve worked to solve challenges presented by inefficient and inconsistent data sharing between field teams, sales reps, brand marketing and corporate teams, and the associated negative impact on revenues,” said Hornyak. “Symphony CPG|AI makes key strategic revenue management and trade promotion optimization insights available to front-line users.”
Hornyak most recently served as CEO, Americas for Trax Image Recognition, and has three decades of experience leading global commerce initiatives for organizations including Clarus, SQL Financials, Oracle and PwC. Prior to Trax, he served as executive vice president of sales and marketing for Flir/NOMi (formerly Brickstream Corporation), a vertically integrated software company focused on delivering customer behavior insights.