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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

May 2019

May
01
It seemed only logical to bring "Shopper Marketing" and "CGT" together to undertake their own transformation and align themselves to better address the needs of this industry. So we did.
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Articles by this author

May 2019

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Partnerships with four chains give the software giant a lead role in the future of packaged goods retailing.

April 2019

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.

In today’s marketplace, consumer brands must strategically shift from being product-centric to consumer-centric. We're here to help.

CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: deal-finding app What’sInStore.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: remote sales assistant provider AskAnExpert.

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: cashier-less retail environment solution DeepMagic.

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