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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

November 2018

Nov
25
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
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Articles by this author

March 2019

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: the Euveka smart mannequin.

Industry professionals from Johnson & Johnson and Brandshare will take the stage to discuss how cross-channel sampling programs can be used to win over Millennials during product launches at the Path to Purchase Summit in May. Yasmeen Spotwoo

CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.

Former P&G exec Remco Brouwer will explain how HR consulting giant Randstad used a "Digital Factory" to avoid the legacy enterprise issues that were holding back the company’s digital transformation.  

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: The VERA digital personal shopping assistant.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: click-and-collect pickup automation provider Cleveron.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

February 2019

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: automated order picking solution I Am Robotics.

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

The CGT community’s preferred providers of solutions for trade promotion effectiveness, management and optimization.

CGT recently sat down for this “state of the industry” chat with Jamie Head, chief information officer at Ocean Spray, and Upjit Ghuman, associate vice president for retail & CPG at HCL Technologies.

A short list of addi onal solu on providers that nearly made the Readers’ Choice lists and are delivering unique value to the industry.

The Network of Executive Women's CEO recommends eliminating #MeToo harassment through transparency and tracking.

Candid comments from Readers' Choice respondents present a pretty picture of an industry relying on information technology to drive future success.

CGT’s readers again select their favorite IT solution providers across 16 business-critical functions.

The CGT community’s preferred providers of solutions for BTB and B2C transactions, direct-to-consumer selling and other e-commerce services.

The CGT community’s preferred providers of cloud computing platforms that allow companies to collaboratively store, share and develop business-critical data and other information.

The CGT community’s preferred providers of business outsourcing and/or IT services and integration.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

The CGT community’s preferred solution providers for supply chain execution including warehouse management, transportation management, and load optimization and fulfillment.

The CGT community’s preferred providers of solutions leveraging artificial intelligence/ machine learning software and services, either as a stand-alone tool or as an enhanced component of an existing technology.

The CGT community’s preferred providers of full-suite ERP solutions to empower nance, HR, CRM, BI, supply chain, PLM and other key business functions.

The CGT community’s preferred providers for third-party strategic and tactical consulting services.

The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.

The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of retailer data.

The CGT community’s preferred solution providers for supply chain planning including demand forecasting and inventory optimization.

The CGT community’s preferred solution providers for business intelligence applications including reporting, analytics and data mining/warehousing.

The CGT community’s preferred providers of solutions for new product development and introduction, and various other aspects of product lifecycle management.

The CGT community’s preferred providers of solutions for improving consumer engagement through social media, online platforms, digital content, advertising and omnichannel management.

The CGT community’s preferred providers of solutions for executing and monitoring in-store activity to identify tasks and improve efficiency and performance.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: virtual fitting room platform Perfitly.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: IoT connectivity enabler EON Group.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: warehouse/store inventory management robots from Tompkins Robotics.

When it comes to New Year resolutions, consumer goods companies must remember that their business data needs to get healthier, too.

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