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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

January 2020

Jan
02
About 20 years ago, I was helping my mother with some decades-overdue spring cleaning and made an archeological discovery in the back corner of a bedroom closet: a nearly pristine pair of white high-top Chuck Taylors, circa 1970, I’d guess. In th
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Articles by this author

January 2020

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

December 2019

Procter & Gamble this month named Vittorio Cretella as chief information officer to replace the outgoing Javier Polit. Cretella will take over the role on Jan.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

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