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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

August 2019

Aug
01
In the pages of this magazine, we’ve been helping consumer goods professionals gain the understanding they need to influence the consumer’s path to purchase journey for more than 30 years.
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Articles by this author

August 2019

Thule Group’s Rickard Andersson shares how the Swedish outdoor equipment manufacturer implemented new tools to overcome the challenges it was facing with its demand forecasting.

July 2019

To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

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