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Peter Breen

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

May 2018

May
25
AI-driven analytics is poised to replace old-fashioned gut instinct —mostly.
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Articles by this author

July 2018

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this social media intelligence software from Graphika.

The exec moves from Clorox to help the automaker drive innovation and digital transformation.

The dairy products giant now has a majority stake in flaxseed-based milk and yogurt alternative.

The massive promotion is running across more than 61,000 7-Eleven stores in 14 countries worldwide.

A launch across more than 20 Canadian cities follows a successful pilot program in the Ontario market.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this shelf-edge solution from Tokinomo.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this community aid platform from CrowdRelief.

June 2018

The transaction boosts Conagra’s presence in its key categories: frozen foods and snacks.

Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee.

Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Virtual store testing

Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

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