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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

BLOG POSTS BY THIS AUTHOR

January 2020

Jan
02
About 20 years ago, I was helping my mother with some decades-overdue spring cleaning and made an archeological discovery in the back corner of a bedroom closet: a nearly pristine pair of white high-top Chuck Taylors, circa 1970, I’d guess. In th
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ARTICLES BY THIS AUTHOR

March 2020

CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

February 2020

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.

CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.

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