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Peter Breen

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

November 2017

Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.
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Articles by this author

January 2018

CIO Keynote

Major strategies begin in the C-suite. At the fifth-annual Retail and Consumer Goods Analytics Summit in Chicago, top executives from ShopRite, Hershey and other companies will present the Friday morning keynote: "Data-Driven Disruption: C

Having fully embraced omnichannel retailing, the industry is (finally) prepared to undertake the steps necessary to succeed at it. CGT presents some first-blush reaction to this year's event.

On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

The new device uses artificial intelligence to help consumers improve oral health and Colgate develop future products.

GoodRx, an app that tracks prescription drug prices, is giving consumers a new way to shop for medicine: using Alexa.

December 2017

An overview of the content published this month as part of CGT's December 2017 issue. Plus, a link to the digital edition.

Digital tools are helping consumer goods companies build end-to-end transparency, from concept to consumption. Content partners IDC Manufacturing Insights and Supply Chain Insights help CGT takes its annual look at supply chain trends.

Digitization is not digitalization.

Consumer goods companies must “unlearn” past practices to rethink how to improve transparency using new technologies. It requires nothing less than a paradigm shift. 

Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.

Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.

An optimal innovation pipeline requires the right organizational focus and structure. A good place to start is product management.

The deal expedites the retailer's efforts to quickly and efficiently bring same-day delivery service to consumers across the U.S.

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

The iconic underwear brand is offering an automatic replenishment service to keep up with some of its younger competitors.

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