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Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.
A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.
With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning.
“I look forward to building on P&G’s digital transformation journey and working with the executive team to deliver a superior experience for our consumers,” Cretella told