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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

November 2018

Nov
25
Consumer goods companies should stop looking at the various sales channels that are now available and focus more on the one all-important common denominator across them: the consumer.
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Articles by this author

January 2019

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

Clay Johnson will explain how the retailer is keeping ahead of industry disruption by 'Designing the Intelligent Enterprise.'

With the "Apocalypse" behind them, retailers are now dedicated to the task at hand: transforming traditional stores to meet evolving shopper demand.

Sister publication RIS News takes a quick look at 10 retail startups that are making their mark on the industry and disrupting their respective market segments.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: sales enablement platform Bigtincan.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: customer communication platform Teckst.

December 2018

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

If you need to find best practices in IT leadership, supply chain transformation, forward-thinking retail collaboration or new-business innovation, you’ve come to the right place. CGT showcases its annual slate of industry award winners.

No consumer goods startup better exemplifies the new marketplace.

Under the guidance of global CIO Jane Moran, Unilever is fast becoming a fully modern enterprise. 

The footwear giant’s business plan is a veritable digital transformation blueprint.

The evolution toward an omnichannel marketplace is driving a revolution within the consumer goods supply chain, as companies rebuild their traditional practices in response to radically different consumer behavior.

Acquisition of five-year-old "ankle biter" Walker & Company further underscores the disruption that the digital age has wreaked on the men's grooming category.

In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

A comparison chart of solution providers on the forefront of customer management.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: digital image production tool EverThread.

On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

The full digital edition of CGT's December 2018 issue is available here.

A new "Ritz Recipes" skill helps users browse recipes, add ingredients to shopping lists and even prepare the dish.

CGT's 16th annual coverage of the largest public consumer goods companies worldwide includes a deep-dive into recent business and IT-related activity at the 10 largest enterprises.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

But the report from Retail Systems Research/JDA finds commonality in their unique approaches to unified commerce, informed insight, customer acquisition and the role of the physical store.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.

Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)

The end-to-end platform does everything from maintaining appropriate stock levels to determining market-specific pricing and measuring promotion results.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

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