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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

September 2018

Sep
24
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
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Articles by this author

November 2018

The unique venue boasts an exclusive collection of rare whiskies along with guided tastings and virtual educational experiences.

Plans unveiled this month seek to more sharply target marketing activity and improve supply chain preparedness and speed to market.

The beverage maker earned kudos for its investments in innovation, while the retailer was recognized for its clear strategic vision.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service. 

The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: real estate analytics app LayerCake.

October 2018

The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics platform Shelfie.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Five Elements Robotics.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

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