Peter Breen


Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 



Tip of the Spear Technology: AD Persistence

CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.

Tip of the Spear Technology: Digital Spaces

CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions.

Tip of the Spear Technology: Cobbler Tech

CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.

Tip of the Spear Technology: Reflekt Me

CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

Five Essential Benefits of PIM

Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

Three Trends to Watch in 2020

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

The Importance of Connecting CX with ‘SC Ex’ (Supply Chain Execution)

A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.

Enhancing Promotion Effectiveness Through Collaboration

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

P&G Taps Cretella to Take CIO Reins

“I look forward to building on P&G’s digital transformation journey and working with the executive team to deliver a superior experience for our consumers,” Cretella told

Putting the ‘C’ Back into Consumer Goods

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.