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Peter Breen

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

February 2018

Feb
05
Sure, Amazon might ultimately take over the world. But don't shut off the mall lights just yet.
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Articles by this author

April 2018

CGT April 2018 Cover

CGT takes its annual look at "Standout SMBs" making a big impact on the industry and joins with RIS for the "Retail and Consumer Goods Analytics Study."

CGT and sister brand RIS again join forces to examine how consumer goods companies and retailers are building up analytics capabilities to address a changing, consumer-driven world.

Glenlivet Code packaging

To promote the launch of a limited-edition Glenlivet Code variety, the brand is challenging Scotch lovers to decode the product's composition via Shazam.

Release of an educational VR experience examining the plight of bees coincides with the introduction of a new Honey Salted Caramel Almond flavor.

Voice commerce may prove easier for consumers to adopt because it brings together two things with which they're already pretty familiar: digital shopping, and talking. Here's how consumer goods companies can prepare.

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

March 2018

SVP-Customer Supply Chain John Phillips will discuss cutting-edge technologies that are poised to disrupt the traditional retail and consumer goods industries and the potential they have for driving deeper understanding of the enterprise, the marketp

The Home Depot and Pinterest have joined forces in a major expansion of Shop the Look, a digital visual discovery feature that could help the retailer grow its market share in online furniture and home decor.

The NLP-based “Happy Hour” skill acts as a home bartending assistant and party planner.

The deal continues VF's efforts to reengineer the portfolio to focus on workwear and natural fiber apparel.

When Allrecipes members click on meal ideas requiring dips or salad dressing, Hidden Valley products can be added to their shopping carts for same-day delivery from AmazonFresh.

The company moved its Alamo Red sauce brand into the e-commerce realm with a direct-to-consumer website and online shipping-friendly PVC packaging.

The pet care brand's new “smart” dog collar helps owners monitor their pets in a variety of ways.

Fractal Analytics will share recent, impressive work in artificial intelligence and machine learning, as well as in behavioral sciences, at the fifth annual Retail & Consumer Goods Analytics Summit next month.

L'Oreal custom skin treatment

Using scanning technology and more than 2,000 algorithms, the new technology-driven service can create dozens of shopper-specific formulations.

Two new programs will provide funding and know-how for innovators, entrepreneurs and startup companies in the $100 billion pet care industry.

The artificial intelligence-powered “Cheetos Vision" app turns any photo or video into a brand-inspired creation.

The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

Proprietary "Project F.L.X." technology digitizes manual tasks to dramatically shorten lead times while reducing the number of chemical formulations used in manufacturing.

Patrick Fitzmaurice brings a long track record of innovative industry leadership in the marketing, sales and shopper/retail space to his role as facilitator for CGT's League of Leaders. Along with other industry leaders, he recently formed a new

The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace.

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