ARTICLES BY THIS AUTHOR
02/27/2020
Tip of the Spear Technology: AD Persistence
CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.
02/27/2020
Tip of the Spear Technology: Digital Spaces
CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions.
02/27/2020
Tip of the Spear Technology: Cobbler Tech
CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.
03/08/2020
Tip of the Spear Technology: Reflekt Me
CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.
01/27/2020
Five Essential Benefits of PIM
Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.
01/21/2020
Three Trends to Watch in 2020
Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.
01/14/2020
The Importance of Connecting CX with ‘SC Ex’ (Supply Chain Execution)
A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.
01/06/2020
Enhancing Promotion Effectiveness Through Collaboration
With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning.
12/22/2019
P&G Taps Cretella to Take CIO Reins
“I look forward to building on P&G’s digital transformation journey and working with the executive team to deliver a superior experience for our consumers,” Cretella told
12/03/2019
Putting the ‘C’ Back into Consumer Goods
Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.