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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of Consumer Goods Technology. He joined the magazine from EnsembleIQ's Path to Purchase Institute division, where he had served as Managing Director of Content since its inception in 2003 and most recently helped lead course development for Path to Purchase Leadership University. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

September 2018

Sep
24
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."
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Articles by this author

September 2018

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: on-shelf inventory tracker WiseShelf.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: price intelligence tool Competitoor. 

A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

August 2018

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these in-store shopper analytics tools from DeepNorth.

Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.

CGT 'CMO of the Year' finalist Antonio Lucio is leaving HP, Inc. to join the social media giant.

In these open forums, qualified industry practitioners gather to share best practices for addressing their most critical business challenges.

An iconic U.S. toy company opened a strategic global market in Europe through the launch of one popular product. 

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these point-of-sale activation solutions from DiSa.

The full digital edition of CGT's August 2018 issue is available here.

The effort will be driven by ModiFace, the beauty-focused AR specialist that L’Oréal acquired in March.

When it comes to supply chain IT investments, consumer goods companies need to place a clearer focus on growth.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Realfiction.

The new Kroger Ship service is offering such perks as exclusive products and prices, special promotions and free delivery on orders over $35. 

Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role.

A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment.

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