Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

3/8/2020
Tip of the Spear Technology: Reflekt Me
CGT looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

Peter Breen
2/27/2020
Tip of the Spear Technology: Digital Spaces
CGT looks at emerging technologies. This week: Digital Spaces' retail management solutions.

Peter Breen
2/27/2020
Tip of the Spear Technology: AD Persistence
CGT looks at emerging technologies. This week: AD Persistence's digital advertising protocol.

Peter Breen
2/27/2020
Tip of the Spear Technology: Cobbler Tech
CGT looks at emerging technologies. This week: Cobbler Tech’s data aggregation software.

Peter Breen
1/27/2020
Five Essential Benefits of PIM
Packaged goods companies need to build a deeper level of interaction with consumers through personalized offerings and improved omnichannel experiences. An effective product information management system can help.

Peter Breen
1/21/2020
Three Trends to Watch in 2020
Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Peter Breen
1/14/2020
The Importance of Connecting CX with ‘SC Ex’ (Supply Chain Execution)
A consumer goods industry now focused on building better shopping experiences shouldn’t underestimate the impact of delivering the right product, at the right price, on time.

Peter Breen
1/6/2020
Enhancing Promotion Effectiveness Through Collaboration
With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning.

Peter Breen
12/22/2019
P&G Taps Cretella to Take CIO Reins

Peter Breen
12/3/2019
Putting the ‘C’ Back into Consumer Goods
Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

Peter Breen