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Peter Breen

Editor-in-Chief

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies. 

Blog posts by this author

February 2019

Feb
20
During his opening keynote session at the NRF Big Show in January, as he described his company’s upcoming initiatives, Kroger chief executive officer Rodney McMullen said ...
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Articles by this author

June 2019

The Path to Purchase Institute recently launched “Retail Intel,” a monthly webinar series that gives consumer goods professionals a 30-minute briefing on leading retailers such as Walmart, Kroger, Walgreens and Amazon. Tapping into the vast conte

The celebrity chef will speak about his food industry experience, as well as his launch of the Pork and Mindy’s concept at retail.

The Path to Purchase Institute, a leading member-based community for consumer goods professionals, hosted its 10th annual League of Leaders meeting on June 3-5, 2019, in Chicago, IL, bringing together some of the industry’s most prominent profe

Path to Purchase Institute editor-in-chief Peter Breen conducts his first non-human interview with Pepper the Robot (courtesy of HCL Technologies) during the 2019 Retail & Consumer Goods Analytics Summit.

May 2019

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Partnerships with four chains give the software giant a lead role in the future of packaged goods retailing.

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