ARTICLES BY THIS AUTHOR
- 4/17/2019
The CFO's Vital Role in Guiding Transformation
Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need. - 4/10/2019
Tip of the Spear Technology: SocialShop
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop. - 4/2/2019
Using AI to Translate Insight into Action
Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions. - 4/1/2019
Tip of the Spear Technology: DeepMagic
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: cashier-less retail environment solution DeepMagic. - 3/29/2019
Nielsen Helps China’s JD.com Launch Price Optimization Tool
The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity. - 3/22/2019
Tip of the Spear Technology: Trendalytics
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics. - 3/19/2019
Tip of the Spear Technology: Euveka
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: the Euveka smart mannequin. - 3/19/2019
SAS to Invest $1 Billion in AI
The commitment builds on SAS' already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing and computer vision. - 3/25/2019
More Cooperation, Less Competition Will Win the CPG Wars
Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together. - 3/15/2019
Video Vantage Point: Sanjeev Khanna of TCS
CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.