Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

4/9/2019
Tip of the Spear Technology: SocialShop
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: social media sales facilitator SocialShop.

Peter Breen
4/1/2019
Using AI to Translate Insight into Action
Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

Peter Breen
3/31/2019
Tip of the Spear Technology: DeepMagic
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: cashier-less retail environment solution DeepMagic.

Peter Breen
3/28/2019
Nielsen Helps China’s JD.com Launch Price Optimization Tool
The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

Peter Breen
3/24/2019
More Cooperation, Less Competition Will Win the CPG Wars
Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.

Peter Breen
3/21/2019
Tip of the Spear Technology: Trendalytics
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.

Peter Breen
3/18/2019
SAS to Invest $1 Billion in AI
The commitment builds on SAS' already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing and computer vision.

Peter Breen
3/18/2019
Tip of the Spear Technology: Euveka
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: the Euveka smart mannequin.

Peter Breen
3/14/2019
J&J Breaks Down Sampling to Millennials at P2P Summit

Peter Breen
3/14/2019
Video Vantage Point: Sanjeev Khanna of TCS
CGT chats with Sanjeev Khanna of Tata Consultancy Services about how consumer goods manufacturers are responding to the disruption taking place across the retail landscape.

Peter Breen