ARTICLES BY THIS AUTHOR
- 6/6/2019
RCAS Rewind: An Interview with Pepper the Robot
P2PI editor-in-chief Peter Breen conducts his first non-human interview with Pepper the Robot (courtesy of HCL Technologies) during the 2019 Retail & Consumer Goods Analytics Summit. - 5/28/2019
Meeting E-Commerce Demand Requires a Single Source
E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers. - 5/27/2019
Tip of the Spear Technology: Location Sciences
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences. - 5/20/2019
Putting More ‘Intelligence’ into Trade Promotion
AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time. - 5/13/2019
Edgewell Plans to Buy Harry’s Inc. for $1.4 Billion
The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations. - 5/7/2019
Combating the Long Tail with Data Science
To unlock the secrets behind successful small brands, big players should leverage machine learning and data science. - 4/30/2019
Unlocking Millennial Buying Power with AI
Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials. - 4/29/2019
Tip of the Spear Tech: Flashfood
Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood. - 4/23/2019
Analytics Study 2019: Companies Align on Data, Inside & Out
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.