J&J Breaks Down Sampling to Millennials at P2P Summit
Industry professionals from Johnson & Johnson and Brandshare will take the stage to discuss how cross-channel sampling programs can be used to win over Millennials during product launches at the Path to Purchase Summit in May.
Yasmeen Spotwood, shopper marketing & consumer activation manager at J&J, will join with Kristen Possanza, senior account director at sampling specialist Brandshare, to explain how J&J integrated e-commerce and in-store sampling into launch plans for Listerine's Ready! Tabs to create a "surprise & delight" moment for Millennial consumers.
They’ll also discuss more generally how packaged goods brands can build incremental value by introducing products to qualified shoppers who have adopted e-commerce as a lifestyle choice.
The session is part of a full track of programming focused on best practices in e-commerce and omnichannel marketing. The Path to Purchase Summit will be held May 15-17 in Ft. Lauderdale, FL. For more information and to view the full agenda, visit the event’s website.