Tip of the Spear Technology: Reflekt Me

In a new showcase at the 2019 Path to Purchase Expo, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by CGT/Path to Purchase IQ and i2i for their ability to enhance consumer engagement, enliven the store environment or improve internal operations for manufacturers and/or retailers.

This video showcases Reflekt Me, a user experience enhancement for e-commerce websites that lets shoppers see how products will look on people similar to themselves in label size and body type. The software is designed to deliver a dynamic, personalized, empowering, and authentic shopping experience.