Advertisement
03/30/2020

Rules to Establish an Effective Trade Promotion Management Practice

Alarice Rajagopal
Senior Editor
Alarice Rajagopal profile picture

For consumer goods companies, trade promotion management and optimization is known to be one of the largest line items on their budgets, estimated at more than $500 billion annually around the world. Trade spend represents more than 15% of a CPG’s total revenue (and growing), and the technology solutions around the business process are evolving.

Read on as we take a dive into trade promotion technologies to unveil a more effective operating model.