Rules to Establish an Effective Trade Promotion Management Practice

Alarice Rajagopal
Senior Editor
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For consumer goods companies, trade promotion management and optimization is known to be one of the largest line items on their budgets, estimated at more than $500 billion annually around the world. Trade spend represents more than 15% of a CPG’s total revenue (and growing), and the technology solutions around the business process are evolving.

Read on as we take a dive into trade promotion technologies to unveil a more effective operating model.