Promotion Management

The company uses real-time data to inform the end-to-end stages between product development and campaign lifecycle.

Major consumer goods companies have shifted their strategies as they look to court a cautious consumer.

Learn about the pilot program that allowed them to optimize campaigns while they are live.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

Join CGT, Northeast Grocery Inc. and DemandTec to explore how industry leaders are reclaiming lost trade dollars with intelligent automation.

Kellanova is shifting its pricing and promotion strategies as it returns to volume growth levels not seen since before the pandemic.

Traditional RGM approaches have limitations in today's dynamic marketplace. Learn how companies can optimize efforts to shift from reactive pricing to proactive strategies.

Here’s a close look at five CPGs successfully harnessing RGM to stay ahead of the curve and hit a bullseye (almost) every time.