Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
Field service solutions are a CPG company’s last chance to communicate with the shopper.
When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.
This exclusive research report from EnsembleIQ
A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.