Promotion Management

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Promotion Management

Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.

Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.

While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.

High Ridge Brands Co., a distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs.

Manufacturer and marketer of vitamins and supplements Natrol LLC strengthens the ability to monitor the health of their trade promotion investment with the integration of T-Pro Solutions predictive analytics TPO Solution.

J.R. Watkins, Americas original natural apothecary manufacturer, has chosen a new Trade Promotion Management solution to improve visibility and collaboration among Sales, Finance, and Senior Management.

Zero-based budgeting is lately all the rage in consumer goods.

Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges.

Quri Academy launches and will offer a series of events to educate and train the industry on best practices.

Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).

Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.

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