Promotion Management

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Promotion Management

A collection of news, articles and other featured content about Promotion Management.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

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