A collection of news, articles and other featured content about Promotion Management.
Consumer goods companies need to consider the bigger picture when considering the trade promotion practices. A Q&A with Accenture's Jason Murphy
Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.
In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.
The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.
Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise
Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards
News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.
CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.
Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.
Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.