Promotion Management

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Promotion Management

A collection of news, articles and other featured content about Promotion Management.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

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