With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?
Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.
Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.
New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.