“Is shopper marketing an effective use of my budget?” Yes. “Can you prove it?” Yes! EDGE Marketing, in partnership with CATALINA, has developed a measurement methodology that shows the real, long-term impact of shopper marketing as it relates to ROI, product launches, brand equity and more.
Field service solutions are a CPG company’s last chance to communicate with the shopper.
When properly implemented, marketing tools from in-store signage to interactive promotions can guide indecisive consumers all the way to the checkout counter.
This exclusive research report from EnsembleIQ