Promotion Management

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Promotion Management

A collection of news, articles and other featured content about Promotion Management.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

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