Promotion Management

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Promotion Management

A collection of news, articles and other featured content about Promotion Management.

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Rollout of a distributor management system aims to better control promotions, improve productivity and streamline inventory and sales processes across the continent.

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

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