Promotion Management

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Promotion Management

A collection of news, articles and other featured content about Promotion Management.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

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