A collection of news, articles and other featured content about Promotion Management.
In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.
Nearly 10,000 consumers watched Lands' End employees model and discuss a new denim collection.
The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.
New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.
Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise
Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards
News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.
CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.
Mondelez International has sold Betabox, LLC to VaynerMedia as part of its Mobile Futures initiative to create and incubate new mobile ventures in 90 days.
While many manufacturers worry adopting Trade Promotion Optimization will replace their investment in TPM, a true TPO will bring out the best in both tools.
Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.
It's no secret that trade spend is one of the biggest expenses for CG manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions.