Promotion Management

The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.

With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

It's no secret that trade spend is one of the biggest expenses for CG manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions.

Intelligent innovation is going to be key to the CG industry's performance in the coming year. New research from CGT and IDC Manufacturing Insights examines the progress companies are making in TPM, downstream data, direct-to-consumer selling, social business and mobility.

A comparison chart of solution providers to the consumer goods industry in areas including CRM, TPM, TPO, SFA, etc. Plus, industry experts address market trends and challenges around non-traditional marketing vehicles, retail collaboration and more.

New shopper research reveals what consumers like and dont like about promotions. You'll walk away with a better understanding of how to design promotions that will best serve targeted consumer segments.

Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.