High Ridge Brands Deploys Trade Promotion Management System
High Ridge Brands Co., a portfolio company of Brynwood Partners VI L.P., and distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed UpClear's BluePlanner TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs. UpClear adds High Ridge Brands to a growing list of partners that benefit from its innovative platform.
“The main reason HRB chose UpClear BluePlanner is due to the superior visibility that it provides to both the forecasting and tracking of trade spending,” says Doug Stewart, trade marketing associate, High Ridge Brands. “The Excel-based report that we were using to track and project trade spending was simply not providing the level of detail and/or accuracy that was needed. We found that BluePlanner provides an extremely user friendly platform to simplify and improve our planning process, and to provide the detail and accuracy that our company is looking for."
"Most of the other TPM tools that HRB looked at focused on post-promotion analysis and how to optimize spending, but did not dramatically improve the company’s primary need to improve the promotion planning process and visibility to spending. We needed to get a better understanding of what we were actually spending and projecting to spend by customer, by month, and by brand before we could analyze and optimize spending," says Stewart. "We found the deployment of BluePlanner to be smooth, and working with the UpClear team has been a pleasure. The team is always accessible and very responsive. In many instances, High Ridge asked UpClear to make unique changes or add-ons to BluePlanner, and each time UpClear found a way to meet our needs and improve our business.”
With growing brands and a desire to optimize business processes, High Ridge Brands looked to unify its demand planning and Trade Promotion Management needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.
High Ridge Brands chose the UpClear BluePlanner, an integrated Revenue Management solution that combines Customer Business Planning, Trade Promotion Management, Analytics, and Optimization. It gives Key Account Managers maximum visibility on performance of their individual accounts, while consolidating information for Sales Management, Finance, Marketing or Supply Chain.
“The main reason HRB chose UpClear BluePlanner is due to the superior visibility that it provides to both the forecasting and tracking of trade spending,” says Doug Stewart, trade marketing associate, High Ridge Brands. “The Excel-based report that we were using to track and project trade spending was simply not providing the level of detail and/or accuracy that was needed. We found that BluePlanner provides an extremely user friendly platform to simplify and improve our planning process, and to provide the detail and accuracy that our company is looking for."
"Most of the other TPM tools that HRB looked at focused on post-promotion analysis and how to optimize spending, but did not dramatically improve the company’s primary need to improve the promotion planning process and visibility to spending. We needed to get a better understanding of what we were actually spending and projecting to spend by customer, by month, and by brand before we could analyze and optimize spending," says Stewart. "We found the deployment of BluePlanner to be smooth, and working with the UpClear team has been a pleasure. The team is always accessible and very responsive. In many instances, High Ridge asked UpClear to make unique changes or add-ons to BluePlanner, and each time UpClear found a way to meet our needs and improve our business.”
With growing brands and a desire to optimize business processes, High Ridge Brands looked to unify its demand planning and Trade Promotion Management needs through a rapidly deployable and easy to use SaaS/cloud-based system allowing for post-promotional analysis.
High Ridge Brands chose the UpClear BluePlanner, an integrated Revenue Management solution that combines Customer Business Planning, Trade Promotion Management, Analytics, and Optimization. It gives Key Account Managers maximum visibility on performance of their individual accounts, while consolidating information for Sales Management, Finance, Marketing or Supply Chain.