Natrol LLC Integrates Predictive Analytics TPO Solution

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Natrol LLC Integrates Predictive Analytics TPO Solution

By CGT Staff - 02/18/2016
Natrol LLC, a global company in the nutrition industry and manufacturer and marketer of vitamins and supplements, is partnering with T-Pro Solutions to roll out their predictive analytics Trade Promotion Optimization solution.

This move is in response the Natrol’s desire “to significantly improve the effectiveness and efficiency of our trade spend,” according to John Swigert, Director of Customer Marketing at Natrol.

Doing so would require a solution that could:
  • Improve the current manual spreadsheet dependent practices.
  • Simplify and improve the accuracy of what-if scenario planning and post-promotion analysis.
  • Manage future trade investment from a fact-based, analytics perspective.
“After review of several TPM/TPO vendors in the CPG space we found that T-Pro demonstrated the functional capability to meet our strategic objectives regarding trade spending,” states Swigert. “With its integrated real-time database that includes; shipments, spending, POS data, competitive data and consumer initiatives, T-Pro Solutions T-Pro Analytics SaaS solution provides us a clear path to achieve Natrol’s trade promotion vision.”

Implementing T-Pro Analytics reflects Natrol’s commitment to using data-driven insights to improve data accuracy, streamline processes, and optimize future trade planning decisions.

Swigert is confident that, “the result of this business intelligence in one database will lead to more accurate and timely post analysis as well as powerful ‘What-If’ Predictive Scenario Planning capability.”