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Downstream Data

A collection of news, articles and other featured content about Downstream Data.

The enterprise solution brings the Nielsen Connect consumer data set to life through the Microsoft Azure intelligent cloud platform.

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of downstream data.

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping.

On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

Behavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences.

Whole Foods Market and Nielsen to create a defined natural and organic product hierarchy for supplier partners

Beverage and snack giant PepsiCo has hired a new senior vice president and global chief information officer.

CGT's readers rank the top technology providers of a point software solution or a software suite for the cleansing, analysis and integration of downstream data.

Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

CGT's readers rank the top technology providers of a point solution or a software suite for business intelligence (BI), including analytics, data warehousing, etc.

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