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A collection of news, articles and other featured content about Downstream Data.

Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s consumer goods industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.

RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report.

A new partnership provides CPG manufacturers with a 45-day free trial of a comprehensive CPG analytics platform available.

The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of retailer data.

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.

The enterprise solution brings the Nielsen Connect consumer data set to life through the Microsoft Azure intelligent cloud platform.

The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of downstream data.

The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.

Behavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences.

The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

Creating an efficient and analytical environment - one capable of transforming raw data from suppliers, customers, locations, products, etc., into deliverable insights - is a real challenge. Find out how manufacturers are leveraging technologies such as a Master Data Management to consolidate and manage their nutrition and product information across the organization, and to publish accurate and up-to-date information across all channels.

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