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Downstream Data

A collection of news, articles and other featured content about Downstream Data.

A new partnership provides CPG manufacturers with a 45-day free trial of a comprehensive CPG analytics platform available.

A pair of thought leaders offer advice to consumer goods companies looking to make better sense of the abundance of business data now at their fingertips.

The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of retailer data.

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.

The CGT community’s preferred providers of solutions for collecting, cleansing, analyzing and integrating point-of-sale, syndicated and other sources of downstream data.

Behavioral analytics and insights are expected to help supermarket chain Hy-Vee better understand its customers lifestyle preferences.

The agreement marks Walmarts return to the CPG industrys information-sharing model. The majority of U.S. food, drug, mass, convenience and dollar store retailers already provide Nielsen with sales information.

On Jan. 26, CGT's Data & Analytics Share Group will learn about the many benefits of AI. Shouldn't you be learning, too?

Beverage and snack giant PepsiCo has hired a new senior vice president and global chief information officer.

Presented at the 2016 Consumer Goods Sales & Marketing Summit, the third annual award honors the unique and powerful role of todays marketing leaders in the increasingly competitive consumer goods industry.

P&G today receives petabytes of daily data, which is growing exponentially. The company needed a solution that will help them make sense of all this data in an efficient manner.

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