Nielsen, Microsoft Unveil Strategic Data Alliance

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Nielsen, Microsoft Unveil Strategic Data Alliance

11/21/2018

Nielsen and Microsoft have jointly developed an enterprise solution that brings the former’s consumer data set to life through the latter’s intelligent cloud platform.

The strategic alliance seeks to “democratize” the vast Nielsen Connect data set through the global-scale Microsoft Azure platform. The goal is to help consumer packaged goods manufacturers and retail companies find growth and accelerate innovation within an open data environment.  

Already, Nielsen Connect is inspiring companies to glean more value from their dataand sparking a movement for the industry to reimagine its approach to data strategy. Through advanced analytics and artificial intelligence services built on Azure, Nielsen Connect is helping companies integrate data assets to more easily spot emerging trends, diagnose performance gaps, and act faster on opportunities to grow. Most notably, this platform enables clients to use their data as an enterprise asset across all parts of their organization.  

Nielsen’s powerful data is as much of an enterprise asset as people and products,” said John Tavolieri, president, U.S. FMCG and retail and chief technology and operations officer at Nielsen. “It’s our priority to make sure clients are maximizing their data assets, so Nielsen and Microsoft are breaking down the silos of the status quo. We are helping the retail industry reimagine its approach to data bycreating a truly open and global environment of collaboration, encouraging companies to evolve beyond mere data management. Adopting a holistic data strategy will be the only way to win in FMCG and retail.”  

“The first critical step toward digital transformation, especially among retailers, is breaking down the barriers between customer and operational data to fuel insights for the business,” said Judson Althoff, executive vice president of Microsoft’s worldwide commercial business. “Because retail happens wherever customers are and whenever they choose, Nielsen Connect provides high reliability at a global scale 24/7. Microsoft is a natural partner for Nielsen, trusted by global enterprises to protect their data and power their critical business solutions.”

Nielsen Connect brings clarity to what's happening in the market from every angle. Nielsen’s deep media and consumer measurement (including retail point-of-sale data, consumer panel, e-commerce, fresh food and cross-platform media data), is integrated with a robust variety of data sources, including  data provided directly from clients as well as from Nielsen Connect Partners.

Nielsen’s reference data, which provides structure to the world’s most robust retail and shopper information, powers this system to make integration across data sources and countries simple. Within this open and agile platform running on Microsoft Azure, customers can easily access data sets via APIs and connectors, allowing them to extract the data they need to fit their own technology strategy. 

The joint Microsoft and Nielsen solution is live today and will serve as a one-stop-shop in creating scalable, high-performance data environments that enable greater real-time collaboration for faster results. Through this strategic alliance, the two companies will continue to work toward a mutual vision of an open and connected data universe, empowering a new generation of solutions for the FMCG retail marketplace.