Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics that are taking the driver’s seat in today’s retail and consumer goods industries.
In the face of an uncertain future, rife with unprecedented demand spikes and fluctuating consumer sentiment, the ability to turn raw data into actionable insight is more than just a lifeline for brands and sellers — it’s the competitive advantage for triumphing during the next phase of recovery.
In “Investing in the Analytic Future,” a webinar hosted by RIS News and CGT and presented with Amperity, we dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.
This supplementary discussion unlocks even more insight from our report and is a must-read for anyone in retail or consumer goods.
The full transcript and presentation slides from the conversation are below.