CGT presents its inaugural listing of solutions that help to manage detailed product content within the consumer goods industry. Plus, experts discuss how critical it is to share consistent product information in an omnichannel landscape.
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers.
Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
This month, CGT and Hewlett Packard Enterprise partner to look at the current state of security as well as readiness in the consumer goods industry. There is definitely work to be done.