Whole Foods Market Partners with Analytics Provider on New Tech

Whole Foods Market, Inc. has selected Nielsen as its primary U.S. analytics provider for point-of-sale data, consumer insights and industry metrics. The two companies are working to collaboratively create a customized natural and organic product hierarchy that will provide a comprehensive view of Whole Foods Market's product categories, including ingredient level attributes. In addition to allowing the company and its supplier partners to make faster and more informed data-decisions to drive growth, the comprehensive and fully integrated hierarchical data will yield a deeper understanding of customer preferences. With this deeper understanding of its customers, Whole Foods Market and its supplier partners hope to excel at new product development.

In addition to developing the customized hierarchy, Nielsen will provide measurement and marketing analytics for all U.S. Whole Foods Market stores.

"Whole Foods Market has long been a great retail artist," said Don Clark, Whole Foods Market's global vice president of procurement, non-perishables. "This partnership allows us to better blend the art and science of food retail, helping us compete more effectively in a very dynamic environment."

Whole Foods Market has been working on a number of new technology advancements and has been piloting technology in its new 365 by Whole Foods Market stores.  When the company put together a plan to replace 80% to 90% of the company's technology systems three years ago, the grocer grouped its strategy into three major buckets. Uncover what they are, how they work, and all the new tech the company is employing in the full article: Whole Foods' Three New Technology Platforms