Kroger Customers to Benefit From 84.51 and Market6 Merger
84.51°, a wholly owned subsidiary of The Kroger Co., has merged with Market6, a predictive analytics company with offices in Cincinnati and suburban Chicago. Market6 is focused on product movement data solutions and extensive capabilities in data, insights and customer experience for over 1,000 consumer packaged goods (CPG) and retail clients; 84.51°’s objective is to leverage Market6’s technology, IP and people to expand its work with The Kroger Co., as well as Kroger’s regional grocery retailers and the CPG business.
The leadership of Market6 is comprised of industry experts who are considered pioneers in retail technology with extensive experience in demand forecasting and analytic solutions. In 2015, Market6 began an exclusive relationship with Roundy’s, a Midwest regional grocery chain, to develop a new collaboration portal for the chain’s merchandising team and CPG suppliers. With its proprietary web-based collaboration platform, Market6 focused on optimized inventory, execution of more effective promotions, and optimization of new product introductions and lower incidences of out of stock items in store.
“Every decision we make focuses on engaging customers where, when and how it matters most to them. Market6’s technology and people will be key to further enhancing how we communicate with Kroger customers in the most personalized and relevant ways,” said Stuart Aitken, CEO, 84.51°. With Market6, CPG suppliers will now have a single provider for Kroger specific product movement data and customer insights to better understand customer preferences.
“Our company vision has always been about enabling collaboration between retailers and suppliers in order for them to better serve their customers. We believe that the combination of Market6’s collaboration platform and 84.51°’s customer insights will be a catalyst to help Kroger and its suppliers to realize this vision,” said Dave McLean, Executive Chairman, Market6.
Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger also created Program Mercury — to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience. For more on Program Mercury click here to read CGT's May cover story, "The Kroger Co. Goes Beyond Brick-and-Mortar."
Building on a decade of experience from the Kroger/dunnhumbyUSA relationship, 84.51° was created in April 2015 when The Kroger Co. purchased the remaining fifty percent of its joint venture with dunnhumby/Tesco PLC. Operating independently, 84.51° is now a wholly owned subsidiary of The Kroger Co. 84.51° continues to expand its use of innovative analytics and insights to deliver increased customer engagement.
The leadership of Market6 is comprised of industry experts who are considered pioneers in retail technology with extensive experience in demand forecasting and analytic solutions. In 2015, Market6 began an exclusive relationship with Roundy’s, a Midwest regional grocery chain, to develop a new collaboration portal for the chain’s merchandising team and CPG suppliers. With its proprietary web-based collaboration platform, Market6 focused on optimized inventory, execution of more effective promotions, and optimization of new product introductions and lower incidences of out of stock items in store.
“Every decision we make focuses on engaging customers where, when and how it matters most to them. Market6’s technology and people will be key to further enhancing how we communicate with Kroger customers in the most personalized and relevant ways,” said Stuart Aitken, CEO, 84.51°. With Market6, CPG suppliers will now have a single provider for Kroger specific product movement data and customer insights to better understand customer preferences.
“Our company vision has always been about enabling collaboration between retailers and suppliers in order for them to better serve their customers. We believe that the combination of Market6’s collaboration platform and 84.51°’s customer insights will be a catalyst to help Kroger and its suppliers to realize this vision,” said Dave McLean, Executive Chairman, Market6.
Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger also created Program Mercury — to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience. For more on Program Mercury click here to read CGT's May cover story, "The Kroger Co. Goes Beyond Brick-and-Mortar."
Building on a decade of experience from the Kroger/dunnhumbyUSA relationship, 84.51° was created in April 2015 when The Kroger Co. purchased the remaining fifty percent of its joint venture with dunnhumby/Tesco PLC. Operating independently, 84.51° is now a wholly owned subsidiary of The Kroger Co. 84.51° continues to expand its use of innovative analytics and insights to deliver increased customer engagement.