E2open Acquires POS Analytics Company Orchestro

E2open announces that it has acquired Orchestro, a provider of demand signal repositories and preemptive analytics for retail and omnichannel fulfillment. The combination delivers the world’s only demand-driven Supply Chain Operating Network.

Orchestro, founded in 1999, harmonizes retail Point of Sale (POS), syndicated, internal ERP, and 3rd party data into a common view of demand for brand owners. Today, over 210 global brands from multinational manufacturers including Newell Brands, Del Monte, and General Mills, and their omnichannel retail partners rely on Orchestro’s analytics to improve on-shelf availability, promotional effectiveness, new product introductions, and forecast accuracy.

Orchestro’s data, visibility and analytics solutions strategically complement E2open’s recent acquisition of Demand Sensing solutions from Terra Technology. By leveraging Orchestro’s daily omnichannel data, Demand Sensing can provide 20 percent to 40 percent better forecast accuracy than traditional solutions for brand owners and their retail partners. E2open can now bundle pre-packaged POS data from any retailer with Demand Sensing technologies, the foundation of the demand-driven supply chain.