PepsiCo Builds Through Its ProductsWhether it's helping people or helping the planet, PepsiCo is using its marketing ability to do both. Bacardi Extends DISARONNO AgreementBacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company. Elmer's Drives Recycling Initiative Throughout the school year, teachers and students will collect empty glue bottles and glue sticks nationwide for the Elmer's Glue Crew recycling program. Frito-Lay Launches Low Sodium Chips Frito-Lay answers the number one consumer request by creating Pinch of Salt, a line of snack chips with 30 percent to 50 percent less sodium. Coors Brewing Co. Finds Better Way to Vent Launching the first-ever vented can, Coors Light proclaims April 15 "National Venting Day" in conjunction with tax season. First Previous 32 33 34
