Coors Brewing Co. Finds Better Way to Vent

4/8/2008

Coors Brewing Company celebrates tax day this year with the launch of its new vented wide mouth can and proclaims April 15 "National Venting Day." Coors Light will support National Venting Day with select local market activities where adult beer drinkers can celebrate Tax Day. With the built-in vent and a new eight percent wider opening, the vented wide mouth can is said to allow a smoother pour and deliver a draft-like experience that reduces the vacuum or "glugging" effect. All 12-ounce Coors Light and Coors Banquet cans will feature the Vented Wide Mouth Can beginning this month.

"We know from talking to beer drinkers that more than half of them do not like the way their beer pours from a can and want a smoother pour," says Lee Dolan, vice president of marketing for the Coors family of brands, Coors Brewing Company. "The Vented Wide Mouth is the latest step in our attempt to create a can that drinks like a frosty glass. On Tax Day, we're giving beer drinkers a better way to Vent."

Other recent innovations and packaging enhancements include the cold activated bottle: mountains on the label turn blue when the beer is cold enough to drink, super cold draft: a draft system that pours Coors Light below freezing, frost brew liner: the tinted blue liner that protects the taste of its beer and plastic bottle cooler box: the ice-ready, one-time use cooler package.

Related Topics