Trade Promotion Optimization is just what your TPM needs.

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White Paper

Trade Promotion Optimization is just what your TPM needs.
04/01/2016

Many CPG companies miss opportunities to ignite growth and improve efficiency because of a fundamental misunderstanding about the role of Trade Promotion Optimization. This begins with a concern that adopting Trade Promotion Optimization will replace investment in TPM, but a true TPO will bring out the best in both tools.
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