Mondelez International Snack Brands Become Promotional Partner of US Open
Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open. The agreement, which grants promotional rights in store, stadium, and in digital media and advertising, is the latest example of Mondelez International's North America strategy to leverage high-profile cultural moments and events to generate significant excitement and conversations for its brands.
The US Open will provide an enormous platform to promote these brands, including the newest offering from America's favorite cookie: OREO Thins, a sleek, crisp cookie.
Mondelez International plans to leverage the sponsorship to create engaging experiences at the competition, as well as produce relevant content during matches that can help its brands resonate with consumers in real-time. With digital and social media as a priority, Mondelez International continues to enlist partnerships that offer the authentic opportunity to engage with consumers via the second screen.
The US Open will provide an enormous platform to promote these brands, including the newest offering from America's favorite cookie: OREO Thins, a sleek, crisp cookie.
Mondelez International plans to leverage the sponsorship to create engaging experiences at the competition, as well as produce relevant content during matches that can help its brands resonate with consumers in real-time. With digital and social media as a priority, Mondelez International continues to enlist partnerships that offer the authentic opportunity to engage with consumers via the second screen.