Promotion Management

4 Things CG Marketers Should Leave In 2020 (and 4 To Take Into 2021)
Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.
Rules to Establish an Effective Trade Promotion Management Practice
Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.

Enhancing Promotion Effectiveness Through Collaboration

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning.
Using Data for Real-time ‘Gut Checks’

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.
Driving Media Strategy with ‘Consumer Mix’ Modeling

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.
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Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Using AI to Translate Insight into Action

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.
Nielsen Helps China’s JD.com Launch Price Optimization Tool

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.
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Increase Field Demand, Loyalty and Engagement Via Disruptive Omni Marketing
Packaged Goods Makers Embrace AI-Driven Marketing

Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

4 Things CG Marketers Should Leave In 2020 (and 4 To Take Into 2021)

Rules to Establish an Effective Trade Promotion Management Practice

Enhancing Promotion Effectiveness Through Collaboration

Using Data for Real-time ‘Gut Checks’

Driving Media Strategy with ‘Consumer Mix’ Modeling

Building and Measuring Your Perfect Store Strategy

Using AI to Translate Insight into Action

Nielsen Helps China’s JD.com Launch Price Optimization Tool

Increase Field Demand, Loyalty and Engagement Via Disruptive Omni Marketing

Packaged Goods Makers Embrace AI-Driven Marketing