Solo Stove and Blue Bottle Pilot Retail Media Initiative With Unique Twist on Consumer Data
Consumer goods companies are no strangers to sending targeted promotions via retail media networks, but Solo Stove and Blue Bottle are two companies unlocking another avenue for consumer insights.
The two companies have entered a 30-day pilot relationship with Chase for its new Chase Media Solutions retail media network.
By tapping into the bank-owned platform, Solo Stove and Blue Bottles gain access to a network of 80 million customers combined with first-party financial data, purchase history, and varying targeting capabilities across travel, dining, and shopping sectors.
Through the partnership, the companies look to increase their visibility of various purchase behaviors to elevate personalization efforts and uncover a new audience for building brand loyalty.
Consumer goods companies are consistently looking for new ways to reach a wider audience. The Beard Club, for example, recently hit Target shelves to evolve from DTC darling to omnichannel stalwart and mine valuable shopper insights.
Colgate-Palmolive has integrated its retail media investments into a media analytics strategy fueled by machine learning.
In-store retail media is taking off as well, with smart shopping carts like Caper Carts giving companies such as General Mills, Del Monte, and Dreyer’s the opportunity to deliver personalized, real-time promotions directly in front of consumers as they shop.
