Promotion Management

New features are designed to give packaged goods companies rapid feedback and optimization based on AI and experimentation.

The first 1,000 consumers who submitted a special code to the brand's website on "National Ice Cream Day" earned a limited-edition peanut butter & jelly flavor.

In this exclusive infographic, Deloitte Consulting helps companies navigate the new path to success in an ever-changing, consumer-controlled marketplace.

News America Marketing is testing ways to leverage blockchain technology to update how consumers, brands and retailers use incentives.

Sharpening the Analytics Toolset: Future success demands building capabilities across the enterprise

Analytics Maturity is a Moving Target: As the retail industry continues to evolve, companies must set ever-higher standards

The alliance will spawn a joint insights solution called the "Shelf Intelligence Suite."

Investment Planner App for CPG brands and retailers combines granular Shopper insights and historical campaign analytics to test assumptions and optimize outcomes.