Price Optimization

Effective Go-to-Market Strategies for CPG Growth
View On-Demand: Paul Tabet, global commercial leader and ex. commercial sales VP, PepsiCo, and Ras Gill-Boulos, CMO at Explorium joined CGT to discuss how CPGs are strategizing to achieve profitable growth while operating in a resource-constrained environment
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Kantar XTEL Global Revenue Management Study 2023
Kantar XTEL published the 3rd edition of its Global Revenue Growth Management, highlighting how three years of unrest have impacted performance and priorities among FMCG’s; revealing their perspectives on retail partners, the current and future state of the industry, as well as on their own evolving objectives and priorities.
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Driving Greater RGM Efficiencies in Consumer Packaged Goods

In this infographic, discover actionable insights and strategies to optimize your RGM operations, enhance collaboration with retailers, and maximize profitability, with stories of success from The Kraft-Heinz Company, Altria Group, Coca-Cola, and more.
Inflation Navigation: Martinelli’s Elevates TPM Capabilities

Beverage manufacturer S. Martinelli & Co. is investing in its trade promotion management technologies to increase visibility into its retail efforts.
Fortune Brands Elevating Pricing Prowess

The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility.
Q&A: PepsiCo’s Chad Matthews On Contextualizing Pricing With Analytics

Chad Matthews, chief commercial officer for PepsiCo Beverages North America, shares how they're leaning into analytics to steer through today’s pricing intricacies.
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How to Drive More Impact with Smarter Store Visits

If CPG brands want to remain competitive, outdated practices of the past can no longer be an option. Learn how to get the most value out of your field force by empowering reps and managers alike with the technology they need to make the greatest impact in-store and at shelf.
How AB InBev Is Tightening Its Grip on Pricing With Analytics

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.
Modern Approach to Revenue Growth Management

As the competition for consumers continues to heat up CGs must upgrade their strategic and technological RGM approach to maximize earnings. Find out where your peers are investing to stay one step ahead of the pack.
Unlocking Pricing and Promotion Innovation for Today's New Consumer

Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.

Effective Go-to-Market Strategies for CPG Growth

Kantar XTEL Global Revenue Management Study 2023

Driving Greater RGM Efficiencies in Consumer Packaged Goods

Inflation Navigation: Martinelli’s Elevates TPM Capabilities

Fortune Brands Elevating Pricing Prowess

Q&A: PepsiCo’s Chad Matthews On Contextualizing Pricing With Analytics

How to Drive More Impact with Smarter Store Visits

How AB InBev Is Tightening Its Grip on Pricing With Analytics

Modern Approach to Revenue Growth Management

Unlocking Pricing and Promotion Innovation for Today's New Consumer