Price Optimization

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift
The new combined offering is expected to bring Temporary Price Reduction (TPR) promotions monitoring to brands and retailers.
CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.
Revenue Growth Management is Driving Innovation and ROI

CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.
Unlocking AI’s Potential in Making Data-Informed Pricing Decisions

By having the ability to forecast promotion potential and analyze the impact of price, you can position yourself to be a partner that provides even more value.
Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
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Building and Measuring Your Perfect Store Strategy

A leading CPG found that its revenue increased by 13% in stores where it implemented a Perfect Store strategy. In this blog, we outline what a Perfect Store strategy is and how it can work for your business.
Nielsen Helps China’s JD.com Launch Price Optimization Tool

The “Online Pricing Optimizer” is designed to help brands evaluate their pricing on the JD platform to optimize promotional activity.
Tip of the Spear Technology: Trendalytics

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: consumer analytics specialist Trendalytics.
SymphonyAI Taps Hornyak to Lead New CPG Business

Symphony CPG/AI will use machine learning and natural language processing to help CPGs unlock growth through data science and automation tools.

Datasembly, Numerator Partner to Help CGs With Pricing, Promotions and Sales Lift

CGT’s New Analytics Study Confirms Continued Significance of Marketing Mix Modeling for Consumer Goods Industry

Coca-Cola’s Increased RGM Focus Expected to Help Navigate Price Increases

Revenue Growth Management is Driving Innovation and ROI

Unlocking AI’s Potential in Making Data-Informed Pricing Decisions

Rules to Establish an Effective Trade Promotion Management Practice

Building and Measuring Your Perfect Store Strategy

Nielsen Helps China’s JD.com Launch Price Optimization Tool

Tip of the Spear Technology: Trendalytics

SymphonyAI Taps Hornyak to Lead New CPG Business