How does your trade promotion performance benchmark against the industry? What data inputs would best improve that performance? Find out in this exclusive infographic from Capgemini and CGT, which presents highlights from their recent “Trade Promotion Management Report.”
The business imperatives for CPG companies are fairly well understood. Products must be available on the shelf for shoppers to buy them and they must be merchandised in a way that aligns with all of the sales drivers that companies have learned over many years of studying category management
By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: on-shelf inventory tracker WiseShelf.
The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.
To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.
