Category Management

RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.

The sense of urgency around a cohesive cross-platform strategy is real, and it’s critical for business leaders to ensure e-commerce is properly resourced internally.

Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing