Category Management

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Category Management

A collection of news, articles and other featured content about Category Management.

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

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Procter & Gamble's subscription-based razor service has expanded to Canada, giving consumers flexible buying options.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

The CGT community’s preferred providers for customer relationship management solutions including marketing, sales force automation, customer service and category management.

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