Category Management

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Category Management

A collection of news, articles and other featured content about Category Management.

Together, the organizations will manage, analyze and optimize omnichannel retail promotions through a unique mix of proprietary technology and a consultative performance analytics practice.

This year's Sales & Marketing Report explores how consumer goods companies are evolving their techniques and technologies in order to adapt and grow during a period of extreme disruption.

A new study sheds light on the impact COVID-19 has had on the consumer products industry, which has had to endure unimagined marketplace disruptions and shifts in consumer behaviors during a time of crisis.

CEO Jeff Harmening said the company is “innovating in new product forms that command premium price points,” which includes a box of Morning Summit cereal priced for a cool $13.

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CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

Procter & Gamble's subscription-based razor service has expanded to Canada, giving consumers flexible buying options.

By combining InContext’s mixed reality tools with JDA’s category management solutions, the companies hope to help retailers deliver the ideal product mix for shoppers in real-time.

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