Marlene Creighton Joins Kraft Heinz as Chief Sales Officer, U.S. Retail
Kraft Heinz is driving continued collaboration and growth with retail partners via a new chief sales officer, U.S. retail leadership position. Marlene Creighton took on the role in June, which will drive customer and channel growth through brand awareness and innovation.
Having spent over two decades in the CPG space, Creighton brings experience in digital transformations in sales, enterprise business planning, category management, and supply chain operations.
She most recently served as the chief sales officer for The Hershey Company, where she led the CPG’s commercial strategy and sales operation, driving growth with retail partners. During her time with the company, Creighton focused on digital enablement, planning, category management, and retail execution. She tapped into technologies to access deeper insights, improve processes, and accelerate information sharing to drive top-line revenue growth.
Creighton also spent time with P&G, Kraft Foods, and Unilever. She joins Kraft Heinz’s North America leadership team, reporting to Pedro Navio, EVP and president of North America. She will also be collaborating closely with global chief omnichannel officer Cory Onell.
Hear More From Kraft Heinz
Andy McKeon, the company’s director of omnichannel business development, will be taking the stage at the Consumer Goods Sales & Marketing Summit this September in Princeton, New Jersey.
Save your seat today to hear him speak on “The Holy Grail of Holistic E-commerce” panel to learn how unlocking measurements of success in digitally influenced sales is the piece of commerce puzzle that can lead to tremendous growth.
