The Evolving State of Revenue Growth Management
Selling the right product, to the right consumer, at the right price is a critical skill every successful consumer goods company must master. In fact, the industry has become skillfully adept at devising pricing, promotions, assortment, and trade investment strategies that put them in the best position to win.
However, as the market continues to evolve thanks to changing consumer habits, supply chain woes, inflation, and increased competition, consumer goods companies must alter their revenue growth management approaches to continue to maximize profits.
Read on to discover the current state of RGM across the consumer goods industry, and uncover where your peers are making big tech bets to better position their products in an increasingly crowded and unpredictable marketplace.