Social Media

What was going to happen for consumer gods e-commerce in 5-10 years just happened in the last six weeks, and it looks like it's not going back.

The campaign might have once been more fitting for April Fool’s Day, but it landed perfectly in today’s world of vaguely defined days.

It can be difficult to imagine a life post-COVID-19, but those conversations are already happening — and with good reason.

In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.

Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.