The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.
While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.
This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.