Social Media

The Connected Shoppers Report: Third Edition

Today's customers are perpetual motion machines. Always on the go and busier than ever. So it’s no surprise that 58% of shoppers are expected to make holiday purchases with an app in 2019.

You can take an average product and tell a really great story with it, and have amazing content online and sell quite a bit of it. And that's what a lot of these DTC brands are doing.

Souler’s Influencer Store is Gunning for the Anti-Amazon Consumer

The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.

McCormick Website Crashes from Fiery Demand

The company received an unexpected surprise when the consumer reaction to its limited-edition Old Bay hot sauce was so strong that its website crashed.

Ralph Lauren Went In Hard on Social this Holiday — and it Paid Off

Updated technology and marketing strategies led Ralph Lauren down a jolly path this holiday season.

Vitamin Shoppe Becomes Exclusive U.S. Distributor of Women’s Best

Based in Austria, the Women's Best brand targets female health and fitness enthusiasts, and places a strong emphasis on social media marketing.

The Review Report

The shoppers have spoken! Find out what 10,000 consumers think about rating and reviews. From beauty to tech to snacks and more, our annual consumer report covers the need-to-knows for your brand! Download now.

Matchmaker, Matchmaker: How Data & Technology Enable Better Influencer Selection

Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.

Giant-Landover Adds AR to New NHL Cereal

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Social Performance Marketing and the Relevance of Influencers on Paid Social Strategies

Social media marketing spend has skyrocketed—up 43 percent year-over-year to reach a remarkable $26.6 billion in 2018.

Mountain Dew Fuels Walmart Trips with Games

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

Target Welcomes Huggies Special Delivery Premium, Plant-Based Diapers

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors. In partnership with Target, a program incorporating the brand's unique creative spotlights the new diapers in stores, online and through unique, Minneapolis-area experiential events.

Miller Lite Stages Blockchain-Powered Mobile Game

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.