Social Media

Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.

Watch to learn how disruptive haircare brand K18 is leveraging social commerce to turn heads in the crowded beauty retail market.

In this episode of Tech Transformation, we’re digging into social commerce with the disruptive haircare brand K18.

Lucky Charms is coming to life through magic…or rather, augmented reality (AR). See the cereal brand's first AR game.

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode. 

Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program. 

We’re talking about getting the right fit, the right recommendation, and — most importantly — the right returns process.

Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.  

As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.