Learn why it’s so important to balance the razzle dazzle of marketing with having a disciplined approach on TikTok and other platforms, get details on how to set yourself up for success when you’re operating in so much unknown territory.
Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.
Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.
Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.
As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.
As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.
A collection of news, articles and other featured content about Social Media.