Social Media

While e.l.f. Beauty certainly did not manufacture the viral moment that landed it as the answer to a Jeopardy Daily Double, it was the company’s cultural and digital foundation that enabled it to seize the marketing opportunity.

Retailers face a complex brand marketing challenge: Not only do they have to tell their own branding stories to increasingly digitally driven customers, but they need to promote their vendors' branding stories as well. Learn how this growing retailer handles the challenge.

If any company knows the value of social influencers, it's Tupperware Brands, the originators of the Tupperware party that turned neighbors, families, and friends into centers of commerce.

Founded by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT (pronounced “artifact”) leverages blockchain and augmented reality to create digital sneakers and other artifacts for the metaverse.

As consumer goods brands shake out how the metaverse might make sense for them, Nike launched a new digital experience known as Nikeland on Roblox.

Ramesh will pull back the curtain on brands that have successfully built an engaged following across social media platforms while keeping authenticity at the forefront.

Mondelēz International leveraged artificial intelligence for a new marketing experience that timed with a festival it’s long had ties with.

Unilever is readying for the $3 trillion-plus social commerce tsunami with a new initiative wooing start-ups.

Learn how the No. 12 CG company ultimately wants to engage people very differently through an ecosystem of unique and ownable experiences.

This year’s annual Sales & Marketing Report takes a fresh look at the innovative ways the industry is connecting with consumers, including how they’re translating the learnings into new strategies, and the technologies they’re relying upon to get more granular.

Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.