Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.
TikTok, a short-form video app, is gaining attention and users, seeing an uptick of 30 million downloads in three months since being acquired by Chinese company ByteDance, which merged TikTok with an already similar and popular app called Musical.ly.
Redbox launched its first national campaign with two TV spots that also ran on YouTube and influenced social activity with memes and exclusive GIFs on Giphy.com, a popular site, mobile app and GIF aggregator.
In support of a new perfume called Women, Calvin Klein launched a powerful #IAmWomen social campaign with celebrities Saoirse Ronan and Lupita Nyong’o talking about women that inspire them, such as Sissy Spacek, Nina Simone, Eartha Kitt and Katherine Hepburn.
Coca-Cola Co.’s Vitaminwater wants to know if consumers can stay off their phones for an entire year. It will award one strong soul $100,000 to do so, a subversive idea for a social campaign – but an excellent one at that.
For the second year, Twitter launched a #BrandBowl in connection with the Super Bowl. The activity is in recognition of the ads and brands that generate the most talk, retweets and reaction during the Super Bowl.