This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.
Mondelez International kicked virtual events up a notch with its Sweetest Prom Ever virtual prom party, a Chips Ahoy/Sour Patch Kids collaboration with DJ Steve Aoki.
Over a period of just 45 days, the footwear retailer and manufacturer donated over 860,000 pairs of its Classic clogs to healthcare workers — a feat made even more impressive given its ideation-to-execution timeline of a mere five days.
In an era in which more consumers are cooking at home thanks to social distancing, Hormel Foods is using Instagram to connect with them right in their kitchens.
Inmar Intelligence has teamed with mobile payments and rewards platform Ibotta, making Ibotta the first content technology Platform Accelerator in Inmar’s Innovator Ecosystem.
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Today's customers are perpetual motion machines. Always on the go and busier than ever. So it’s no surprise that 58% of shoppers are expected to make holiday purchases with an app in 2019.
