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Social Media

A collection of news, articles and other featured content about Social Media.

This year’s Prime Day sales surpassed the retailer's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the event, which requires a Prime membership, indicating that July 15 and 16 were the two biggest days ever for member sign-ups.

Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.

With its first foray into beauty ingestibles, the mass merchant is firmly positioning the products in the beauty category by stocking the collection on a dedicated endcap display.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

Target is shining a spotlight on its new assortment of men's grooming SKUs from private label Goodfellow & Co.

The drugstore chain is honing its health-centric vision by expanding its assortment of wellness products with a focus on transparency and self care.

Nicole Austin has been with Saputo Cheese USA Inc. for 25 years.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

The Home Depot is shining a spotlight on new WiFi-enabled, wood-pellet grills from Traeger Grills during its annual “Thrill of the Grill” campaign.

Target is shining a spotlight on its new private-label seasonal collection Sun Squad, comprising nearly 600 colorful summer-themed accessories.

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