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Date: Jan 26th at 2:00 PM ET
Consumer behavior has been upended by the pandemic in 2020, leaving CG brands to rewrite the rules of sales and marketing on the fly.
Without paying close attention to the digital environment, the journey to achieving extensive reach and rapidly building awareness can have a lasting negative impact on perception and category growth.
With e-commerce representing one-quarter of L’Oreal’s revenues, the beauty company has placed its bets on a platform developed by a former Neiman Marcus fashion director and a martech entrepreneur.
Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces.
The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.
The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.
Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.
While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.
This Ebook covers how top CPG brands are handling changes in the industry as a result of the pandemic. With consumers stuck at home, brands are relying on insights from real-time, social data. This data allows brands to understand the trends, routines, and activities that have been emerging throughout quarantine.
