Social Media

Exclusive research and insight into how today’s consumer goods leaders are investing in technology and measuring success in preparation for a limitless future.

Utz Brands is investing in both its marketing and supply chain capabilities as the company continues to operate in growth mode. 

Shortly after launching its first portfolio-wide loyalty program, General Mills is tapping TikTok for a new program. 

We’re talking about getting the right fit, the right recommendation, and — most importantly — the right returns process.

Mars Wrigley is increasingly investing in AI-enabled voice commerce experiences after a series of pilots during Halloween 2021 successfully grew brand engagement.  

As social commerce becomes more than just a discovery channel for the CPG industry, Nu Skin is investing in its digital commerce capabilities for more profitable consumer engagement.

As part of its efforts to lean more heavily into social media, Edgewell Personal Care wants to connect with beauty consumers while reinforcing realistic beauty standards.

Innovation is back in beauty after a tumultuous few years.

CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach.

L.L. Bean has hit the pause button on its social media efforts in honor of Mental Health Awareness Month.

Edgewell Personal Care is rebranding Schick and tapping into Reddit and TikTok for new social listening initiatives.

Continuous innovation and growth are the lifeblood of the consumer goods industry. Are you keeping pace with your peers?