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Social Media

A collection of news, articles and other featured content about Social Media.

REGISTER HERE! Date: Jan 26th at 2:00 PM ET Consumer behavior has been upended by the pandemic in 2020, leaving CG brands to rewrite the rules of sales and marketing on the fly.

Without paying close attention to the digital environment, the journey to achieving extensive reach and rapidly building awareness can have a lasting negative impact on perception and category growth.

With e-commerce representing one-quarter of L’Oreal’s revenues, the beauty company has placed its bets on a platform developed by a former Neiman Marcus fashion director and a martech entrepreneur.

The beauty brand is the first to jingle into the holiday season with its latest campaign touting an “e.l.f.ing amazing holiday album,” debuting on Triller, with the help of Movers+Shakers creative agency.

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.

Retailers and consumer goods companies looking to break out of their old way of doing things can look to companies that never operated with the standard playbook to begin with.

CG companies can tap into this expanding market using a number of social media techniques to drive a connection with this DIY market sector.

The beauty company is launching its Advanced Night Repair Synchronized Multi-Recovery Complex serum into space via an Antares rocket on Sept. 29.

While it’s tempting to chalk up the issue of having more visitors than a website can handle as good problems to have, the truth is that crashing from an influx is the stuff of e-commerce nightmares. Learn how the lifestyle brand managed its retail debut by developing a robust digital foundation.  

Less than a quarter of consumers trust ads on social media. What can brands do to ensure they are delivering substance to customers every single time?

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