Social Media

Press enter to search
Close search
Open Menu

Social Media

A collection of news, articles and other featured content about Social Media.

PepsiCo’s Mountain Dew gave Walmart an exclusive “Dewnited States Collection” augmented reality experience this summer, continuing a year of heavy focus on the key retail partner that has also included in-game incentives and in-store gaming opportunities.

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Packaged in boxes depicting black-and-white photographs of parents and their babies against a bold black background, Kimberly-Clark's new Huggies Special Delivery premium diapers stand out in a category full of pastels, whites and soft colors.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence.

This year’s Prime Day sales surpassed Amazon's 2018 Black Friday and Cyber Monday sales combined. The retailer also boosted loyalty during the massive two-day event.

Procter & Gamble has launched a second personal care brand exclusively at Walmart as it carves out a distinctive space in health and wellness.

Target is shining a spotlight on its first tween-focused lifestyle brand, More Than Magic, as back-to-school season kicks into gear.

Aldi teamed with Alex's Lemonade Stand Foundation to run a "Pay Your Quarter Forward" campaign this month encouraging shoppers to donate to the cancer-fighting nonprofit in stores and online.

Petco went out of its way to participate in June Pride Month proceedings this year as inclusivity increasingly becomes a bigger part of brands’ and retailers’ marketing strategies.

Show More