Social Media

e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech
e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.
Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing
The company is tapping into cleaning content to not only target a demographic that has been historically underserved in the household cleaning and laundry sector, said Unilever, but also to convert engagement into purchases.

5 Things CPGs Should Know About the Lucrative Gen Z Consumer

Serving as the world’s largest generation, Gen Z-ers are just about ready to take their rightful place on the purchase power throne.
Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere

As social media platforms pilot new commerce features, consumer interest in using them has declined.
Why Coty Is Doubling Down on Dollar Stores and E-commerce

Coty’s new marketing efforts are driving strong e-commerce growth as it evolves to better meet shifting consumer behaviors.
How Fresh Market CMO Kevin Miller Boosts Consumer Conversions With Live Video Commerce

Learn how The Fresh Market transformed from reportedly “the worst company in America” to a thriving business with a highly engaged video commerce strategy.
In Search of Snacks: Mondelez Details Today’s Discovery Trends

SEO still matters, at least when it comes to snack discovery.
Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push

Consumers can get a taste of a new Coca-Cola beverage, Happy Tears, but there’s a catch — it’s only accessible via TikTok.
E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays

Launching one of the first beauty shopping apps for the Apple Vision Pro serves as a logical next step for e.l.f. Beauty, which has found success as a first mover in consumer engagement techniques.
Sponsored

Retail Predictions for 2024

Check out 10 trends that are mostly based on emerging technologies that have risen in prominence over the last couple years and are likely to have an outsized impact in 2024.

e.l.f. Beauty’s Playbook for Digital Disruption: Test and Learns, Data, and Emerging Tech

Unilever Is Using Cleanipedia on TikTok to Drive Gen-Z Purchasing

5 Things CPGs Should Know About the Lucrative Gen Z Consumer

Consumer Interest In Social Commerce Sinks, But Brands Advised to Persevere

Why Coty Is Doubling Down on Dollar Stores and E-commerce

How Fresh Market CMO Kevin Miller Boosts Consumer Conversions With Live Video Commerce

In Search of Snacks: Mondelez Details Today’s Discovery Trends

Coca-Cola Launches TikTok-Exclusive Beverage in Latest Marketing Push

E.l.f.’s Early Bet On Apple Vision Pro Is Promising Mirror of Past Forays

Retail Predictions for 2024