Sales & Marketing

Cait Will, chief revenue officer for Repsly, shares details about the current state of retail execution and how consumer goods companies are having to redefine their processes to maintain their competitive edge.

Here are some of the approaches companies such as Reckitt, Southern Glazer's Wine & Spirits and Nestlé are using to achieve more efficient retail execution through digitization.

Building on the Retail + CPG Impact Series and grounded in findings from the U.S. Engagement Index Report, this session digs into what the top 23% of CPG and retail brands are doing differently.

This initiative is at the center of a broader content transformation, alongside initiatives that include new digital set management capabilities, digital twins and virtual production.

Learnings informed not just Walmart-specific campaigns, but PepsiCo's national media strategy across all retail partners.

Why brands and marketers are falling short and where the opportunity lies.

Guide field teams to the right stores, at the right times, to perform the right activities.

By capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire.

While it can be tempting to seize a trend for all its worth, CPG brands would be wise to take a more nuanced approach when it comes to GLP-1 medications.