Marketing

When consumer expectations shift as quickly as digital trends, operationalizing a consumer-centric strategy is one of the most pressing challenges for global brands.

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shares how the brand continues to defy convention by fusing AI, data, and creativity to shape a purpose-driven future.

It's the company's first visual transformation in 25 years.  

The company will invest in automation to become more digitalized, enabling faster decision-making and driving speed in go-to-market strategies.

The new structure aims to streamline collaboration, speed up decision-making and strengthen the product and experience pipelines.

Discover how being data-fueled, human-led and AI-enabled transforms every touchpoint into a competitive advantage — and every moment into magic.

The company said her expertise in enterprise modernization, AI and cybersecurity will help Wella accelerate growth and drive customer-focused innovation.

With over 25,000 global users, PMI now runs a harmonized and connected digital quality ecosystem covering more than 20 standardized processes.