Special Report - May 2004The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." Product Management: Fast TurnaroundHow Procter & Gamble saved one of its key brands About Face Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense. Special Report - March 2004 New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. In-Depth Analysis Welch's hits the Web to track promotion performance Winning Formula -- December 2003 Electronic Arts beats the supply chain game with a robust front and back-end strategy The Pulse -- November 2003 For many, a hot cup of Starbucks coffee is an everyday ritual. In High Demand Welch's BOOSTS its demand plans and trade promotions The Need for Shelf Examination Mastering the art of category management Slicing Into Trade Promotions For consumer goods companies, especially those in the grocery industry, trade promotions can be vital to maintaining a competitive edge. First Previous 394 395 396 Next Last
