Customer Experience

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws. In this Q&A, Khurram Moiz, principal customer success manager, consumer goods at BlueConic, outlines some of the opportunities provided by direct-to-consumer models.
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CDP Use Cases in Consumer Goods
This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.
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How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.
Tech Transformation Video: Steve Peltzman of Forrester Digs Into Consumer Feedback

It takes more than just surveys to understand how shoppers view your experiences.
Tech Transformation Podcast: Forrester’s Steve Peltzman On What Retailers Can Learn from Other Industries

Understanding how consumers view your retail experiences quickly and accurately is one of the most important parts of serving them, and this means doing a lot more than just surveys.
Nestlé Purina Taps VR to Optimize In-Store Shelf Merchandising

Nestlé Purina Petcare has successfully completed their implementation of an integrated 3D virtual reality headset solution aimed at optimizing their store shelving and reaching more customers.
Escaping Irrelevance: How The Container Store Is Transforming Its Customer Journey

Differentiation in today’s chaotic and must-be-everywhere-all-at-once commerce environment is difficult to nail down. How can brands break through the noise? Learn how The Container Store is achieving this.
Nike Zones In on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.
How Nestlé Gets Close to the Voice of the Consumer

Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.
PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience

Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

CDP Use Cases in Consumer Goods

How SVP Worldwide Brand PFAFF Is Elevating DTC and E-commerce Efforts

Tech Transformation Video: Steve Peltzman of Forrester Digs Into Consumer Feedback

Tech Transformation Podcast: Forrester’s Steve Peltzman On What Retailers Can Learn from Other Industries

Nestlé Purina Taps VR to Optimize In-Store Shelf Merchandising

Escaping Irrelevance: How The Container Store Is Transforming Its Customer Journey

Nike Zones In on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth

How Nestlé Gets Close to the Voice of the Consumer

PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience