Customer Experience

How Nestlé Gets Close to the Voice of the Consumer
Consumer expectations and choices are at an all-time high. In this edited webinar transcript Nestlé's Julia Ford-Roumani explains why the brand has prioritized measuring customer sentiment, and outlines how to deliver richer consumer journeys while ensuring customers feel heard.
PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience
Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.

CPGs Say Retailers Swinging Back To Old OTIF Expectations

Retailers are returning to their pre-pandemic service expectations, according to new research from McKinsey & Co, presenting challenges for consumer goods companies navigating the inflationary environment.
Why Marketers Are Making the Shift to Me-commerce

Every time a brand takes stage at an industry conference, you will see a diagram of the consumer at the center and you will hear how they are “consumer-centric” or “consumer-first,” but are they really? Learn how to truly focus on the customer.
How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
Maison Hennessy’s Exclusive NFT Membership Is a Unique Twist on Web3

Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.
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Guide to Customer Service in the Digital Era

The goal of Customer Experience (CX) is to engage, co-create value, and connect with customers as they shop and buy. These days, customers expect you to offer a personalized version of what they need, based on where and when they need it. To learn how, download this guide.
Tech Transformation Podcast: Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

Learn how the snack company is measuring and growing loyalty using consumer data and gamification to innovate and grow.
Consumer Brands Association Taps David Chavern as New CEO

The Consumer Brands Association has tapped David Chavern to serve as their new president and chief executive officer, effective Jan. 3.
Haleon and Barilla Expand Accessibility for Blind and Visually-impaired Consumers

Both Microsoft and Barilla have expanded functionalities of their existing apps designed to help people in need of visual assistance.

How Nestlé Gets Close to the Voice of the Consumer

PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience

CPGs Say Retailers Swinging Back To Old OTIF Expectations

Why Marketers Are Making the Shift to Me-commerce

How Haleon Uses Zero-Party Data to Build Interactive Consumer Experiences

Maison Hennessy’s Exclusive NFT Membership Is a Unique Twist on Web3

Guide to Customer Service in the Digital Era

Tech Transformation Podcast: Gogo SqueeZ CMO Mark Edmonson On Building Data Foundations

Consumer Brands Association Taps David Chavern as New CEO

Haleon and Barilla Expand Accessibility for Blind and Visually-impaired Consumers