CDP Use Cases in Consumer Goods

Customer data platforms (CDPs) have become an essential technology in enabling a company’s digital transformation. But the #1 question we still hear from growth-focused teams in the consumer goods space is:

What CDP use cases can I implement?

In this video interview, experts share real-world examples of CDP use cases for consumer goods – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.

Watch the interview to explore real-world use cases and be inspired for your digital transformation.