Customer Experience

Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot
Unilever is partnering on a pilot program that will allow consumers to have ice cream delivered via a fleet of Robomarts — branded vans stocked with products from companies such as Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream, and Talenti.
Your Call is (Actually) Important to Us: How Traeger’s CX Team Became its Most Data-Driven
Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience.

FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC

The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs.
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Is your loyalty program working against you?

A poor loyalty initiative can actually work against your brand, creating a transactional mindset among customers. Here are some ways to avoid this trap, and drive loyalty as an outcome.
L’Oreal’s Yves Saint Laurent Marries AI with EEG for Fragrance Perfection

L'Oréal is leveraging neurotechnology and artificial intelligence in fragrance selling to help consumers identify their personalized perfect scent.
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Google Real Time Reinvention

Enhance supply chain efficiencies and customer journeys with cloud-based AI applications
Starbucks Transformation: CEO Retiring, ‘Community’ Stores Expanding, Sustainability Speeding Up

Starbucks announced its plans ahead of its annual shareholders meeting to open or dedicate 1,000 community stores by 2030.
Win More Loyal Customers with Consumer Insights and CPG Analytics

Companies have the opportunity to capitalize on a massive repository of data to understand customer journeys and deliver personalized experiences that appeal to the unique demand of the consumers.
AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.
How to Respect Privacy and Still Win with Advertising

There are ways for advertisers to ensure privacy compliance while offering the relevant experiences that consumers expect. Here's a few.

Forget Ice Cream Trucks and Say Hello to Robomarts, Unilever’s Newest Pilot

Your Call is (Actually) Important to Us: How Traeger’s CX Team Became its Most Data-Driven

FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC

Is your loyalty program working against you?

L’Oreal’s Yves Saint Laurent Marries AI with EEG for Fragrance Perfection

Google Real Time Reinvention

Starbucks Transformation: CEO Retiring, ‘Community’ Stores Expanding, Sustainability Speeding Up

Win More Loyal Customers with Consumer Insights and CPG Analytics

AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’

How to Respect Privacy and Still Win with Advertising