Customer Experience

The 10th annual Global RepTrak ranks companies on how they’re perceived across seven factors. See which brand landed the No. 1 spot.

For CPG manufacturers, managing real-time supply and demand chain issues to support customers during the crisis has inspired new ways of working, innovative thinking and super-fast decision-making.

A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.

The French luxury conglomerate will pivot three of its perfume manufacturing facilities to help produce hand sanitizer in response to the shortage.

A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens.

The coffee chain said the ‘to go’ model was highly effective when deployed first in China in reaction to the COVID-19 spread.

In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.

Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.