Panic Buying Prep: A Case Study in Customer Centricity

Reaching customers during the pandemic to ensure they can easily get products is the No. 1 priority for consumer goods brands and retailers, and it was a task put to an extreme test this spring.

In the face of another prospective round of panic buying, we spoke with a leading pet care and supply company to learn how they worked backwards in order to implement new business decisions fueling agility.

Read on for an edited transcript of the conversation, which demonstrates how CGs can laser-in on the customer experience in order to alleviate stress on their supply chains and inventory levels.