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11/10/2020

Tapestry Looks To Power Personalized Experiences

Tapestry is teaming with customer data solutions provider Amperity to drive better personalization and customer experiences.

The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage Amperity's AmpID, Amp360 and AmpIQ enterprise customer data platform products to generate comprehensive customer profiles. This will in turn will serve as a foundation for predictive analytics to improve customer interactions for the No. 85 consumer goods company.

"Key principles of Tapestry's acceleration program are leveraging new capabilities and data, simplifying ways of working, and sharpening our focus on our customers," said Noam Paransky, Tapestery chief digital officer. "Amperity allows us to better understand our customers and put actionable insights into the hands of our teams to drive experimentation and activation, enabling us to personalize the critical touchpoints our brands have with our customers without the need for significant technology expertise or code.”

He added: “Our ability to combine data from various sources and create a comprehensive and unified view of our customers is another step in Tapestry's strategy to be an enabling platform that enhances opportunities for our brands."

"Luxury fashion is contending with sweeping and fundamental change. Companies like Tapestry are responding with meaningful investments in the customer data that can help them stay ahead of these changes," said Kabir Shahani, Amperity CEO. "Amperity's enterprise CDP platform was purpose-built for large consumer brands like Tapestry that manage millions of customer interactions across multiple properties and geographies."

AmpID is a first-party identity product with AI-powered identity resolution. Amp360 is designed to provide enterprise-wide access to customer data, while AmpIQ is a marketer hub for customer intelligence and omnichannel activation.

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