Growing Pains: The Year in Review
Benchmarking worldwide success in the consumer goods industry
It’s probably somewhat ironic that, during a year in which most consumer goods companies were striving to become more “natural and organic” in their corporate practices, few were able to substantially grow revenue without acquiring other businesses.
But there has been a decided lack of organic growth among the world’s largest consumer goods manufacturers recently, as dramatically changing consumer tastes have joined with a rapidly expanding (and easily entered) competitive landscape to make it harder for traditional brands to even maintain market share, let alone gain any more.
Granted, 73 of the companies on CGT’s list of the “Top 100 Consumer Goods Companies” for 2019 experienced positive growth in their most recent fiscal year. However, only 15 of them enjoyed double-digit gains – and to post that level of growth, nearly all needed to undertake significant acquisitions. In truth, a lot of the single-digit gainers on the list were also driven by acquisitions of smaller brands.
Such is life these days in the consumer goods world, for which we have been compiling this list of the 100 largest publicly traded companies for the last 17 years.
Rules & Guidelines
- Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15 company with its roughly $35 billion in annual sales.) It should also be noted that only revenues from the sale of consumer goods are considered when ranking companies that also have extensive operations in other businesses (such as the pharmacy and medical device operations at Johnson & Johnson).
- Rankings: Because fiscal 2019 has yet to close for many companies, Path to Purchase IQ used fiscal 2018 revenue totals to determine placement on the Top 100 list. All financial information was sourced either from Hoover’s Inc. or the company’s own annual report. Revenue for each company is reported in millions of U.S. dollars. If a company’s revenue was reported in a different currency, the amount was calculated using a predetermined neutral exchange rate (Sept. 19, 2019). One-year gains are based on information from one of the aforementioned sources and methods.
- Mergers & Acquisitions: In some cases, mergers, acquisitions or spinoffs that took place in the latter half of 2018 or later (Altria’s purchase of a 35% stake in Juul; Constellation Brands’ 38% buy of marijuana marketer Canopy Growth) are not reflected in these sales totals. Deals that occurred in the first half of 2018 or earlier (such as Dr Pepper Snapple Group’s merger with Keurig Green Mountain or Conagra Brands’ purchase of Pinnacle Foods) are reflected in the numbers.
Top 100: Ranking by Net Revenue ...
|Rank/Company||Net Revenue ($M)||1-Year Sales Growth||Key Product Categories|
|1. Nestle SA*||$92,085||2.10%||Food, Beverage, Confectionery|
|2. Procter & Gamble||$66,832||2.70%||Household Goods, Health & Beauty Aids, OTC Pharma|
|3. PepsiCo||$64,661||1.80%||Food, Beverage|
|4. Unilever N.V.*||$56,188||-5.10%||Household Goods, Food, Health & Beauty Aids|
|5. Anheuser-Busch InBev||$54,619||-3.20%||Wine & Spirits|
|6. Christian Dior*||$51,607||7.20%||Apparel/Footwear/Accessories, Wine & Spirits, Health & Beauty Aids|
|7. LVMH Moët Hennessy Louis Vuitton*||$51,607||9.80%||Apparel/Footwear/Accessories, Wine & Spirits, Health & Beauty Aids|
|8. JBS S.A.*||$44,587||11.30%||Food|
|9. Tyson Foods||$40,052||4.70%||Food|
|10. Nike Inc.||$36,397||6.00%||Apparel/Footwear/Accessories|
|11. Imperial Brands PLC*||$33,641||0.90%||Tobacco|
|12. 3M Co.||$32,765||3.50%||Household Goods|
|13. Coca-Cola Co.||$31,856||-10.00%||Beverage, Food|
|14. L’Oreal*||$29,687||3.50%||Health & Beauty Aids|
|15. Philip Morris International||$29,625||3.10%||Tobacco|
|16. Danone*||$27,168||-0.60%||Food, Beverage|
|17. British American Tobacco PLC*||$26,993||25.20%||Tobacco|
|18. Kraft Heinz||$26,259||0.70%||Food|
|19. Mondelez International||$25,938||0.20%||Food, Confectionary|
|20. Haier Smart Home Co.||$25,755||12.20%||Housewares/Appliances|
|21. Altria Group||$25,364||-0.80%||Tobacco|
|22. Heineken Holding N.V.*||$24,765||3.90%||Wine & Spirits|
|23. Adidas AG*||$24,153||3.30%||Apparel/Footwear/Accessories|
|24. WH Group Ltd.||$22,605||1.00%||Food|
|25. Henkel AG*||$21,931||-0.60%||Household Goods, Health & Beauty Aids|
|26. Whirlpool Corp.||$21,037||-1.00%||Housewares/Appliances|
|27. Japan Tobacco*||$20,565||3.60%||Tobacco|
|28. Fonterra Cooperative Group||$20,438||6.30%||Food, Beverage|
|29. Asahi Group Holdings*||$19,677||1.70%||Wine & Spirits, Beverages, Food|
|30. BSH Hausgerate*||$19,667||-3.00%||Housewares/Appliances|
|31. San Miguel Corp.*||$19,652||24.10%||Wine & Spirits, Food|
|32. Kimberly-Clark Corp.||$18,486||0.80%||Household Goods|
|33. Kirin Holdings*||$17,916||3.60%||Wine & Spirits|
|34. Associated British Foods*||$17,164||1.40%||Food|
|35. General Mills||$15,740||0.80%||Food|
|36. Colgate-Palmolive Co.||$15,544||0.60%||Household Goods|
|38. Grupo Bimbo*||$14,765||7.80%||Food|
|39. Kao Corp.*||$13,995||1.30%||Household Goods, Health & Beauty Aids|
|40. Stanley Black & Decker||$13,982||7.80%||Housewares/Appliances|
|41. Johnson & Johnson (Consumer)||$13,853||1.80%||OTC Pharma, Household Goods, Health & Beauty Aids|
|42. VF Corp.||$13,849||17.30%||Apparel/Footwear/Accessories|
|43. Uni-President Enterprises*||$13,845||7.90%||Food|
|44. Estee Lauder Companies||$13,683||15.70%||Health & Beauty Aids|
|45. Kellogg Co.||$13,547||5.40%||Food|
|46. Diageo PLC*||$13,405||0.90%||Wine & Spirits|
|47. AB Electrolux*||$12,821||2.80%||Housewares/Appliances|
|48. RB*||$12,597||-0.20%||Household Goods|
|49. Essity*||$12,239||8.40%||Household Goods|
|50. Compagnie Financiere Richemont SA*||$12,100||3.10%||Apparel/Footwear/Accessories|
|51. Nipponham Group*||$11,779||5.60%||Food|
|52. Keurig Dr Pepper||$11,024||2.30%||Beverages|
|53. MolsonCoors Brewing Co.||$10,770||-2.10%||Wine & Spirits|
|54. Shiseido Co.*||$10,160||8.90%||Health & Beauty Aids|
|55. Pernod Ricard*||$9,905||-0.30%||Wine & Spirits|
|56. Nintendo Co.*||$9,797||115.80%||Toys & Games|
|57. China Mengniu Dairy Co.*||$9,691||14.70%||Food|
|58. PVH Corp.||$9,657||8.30%||Apparel/Footwear/Accessories|
|59. Hormel Foods||$9,546||4.10%||Food|
|60. Coty, Inc.||$9,398||22.80%||Health & Beauty Aids|
|61. Carlsberg A/S*||$9,233||3.00%||Wine & Spirits|
|62. Saputo Inc.*||$8,766||3.40%||Food|
|63. Campbell Soup Co.||$8,685||10.10%||Food, Beverages|
|64. Newell Brands||$8,631||-9.60%||Household Goods, Housewares/Appliances|
|65. Swatch Group SA*||$8,535||6.10%||Apparel/Footwear/Accessories|
|66. BRF - Brasil Foods*||$8,474||3.20%||Food|
|67. GlaxoSmithKline Consumer Healthcare*||$8,440||-1.20%||OTC Pharma|
|68. Beiersdorf AG*||$7,972||2.50%||Household Goods, Health & Beauty Aids|
|69. Conagra Brands||$7,938||1.40%||Food|
|70. Hershey Co.||$7,791||3.70%||Food, Confectionery|
|71. Dean Foods Co.||$7,755||-0.50%||Food, Beverages|
|72. Constellation Brands||$7,585||3.50%||Wine & Spirits|
|73. Groupe SEB*||$7,508||5.10%||Housewares/Appliances|
|74. Thai Beverage Public Co.*||$7,496||20.90%||Wine & Spirits, Food, Beverages|
|75. J.M. Smucker Co.||$7,357||-0.50%||Food|
|76. PT Gudang Garam*||$6,805||14.90%||Tobacco|
|78. Hermes International*||$6,575||7.50%||Apparel/Footwear/Accessories|
|79. Unicharm Corp.*||$6,388||7.30%||Household Goods|
|80. Bandai Namco Holdings*||$6,295||9.40%||Toys & Games|
|81. Post Holdings||$6,257||19.80%||Food|
|82. Ralph Lauren Corp.||$6,182||-7.10%||Apparel/Footwear/Accessories|
|83. Clorox Co.||$6,124||2.50%||Household Goods|
|84. Bayer Consumer Health*||$6,006||-7.00%||OTC Pharma|
|85. Tapestry Inc.||$5,880||31.00%||Apparel/Footwear/Accessories|
|86. McCormick & Co.||$5,409||11.90%||Food|
|87. Savencia SA||$5,360||0.20%||Food|
|88. Kewpie Corp.*||$5,323||2.10%||Food|
|89. Avon Products||$5,248||-5.70%||Health & Beauty Aids, Apparel/Footwear/Accessories, Household Goods|
|90. Electronic Arts||$5,150||6.30%||Toys & Games|
|91. First Pacific Co.||$5,136||-1.90%||Food|
|92. ITC Ltd.*||$5,048||-22.00%||Tobacco, Food, Health & Beauty Aids|
|93. Herbalife Ltd.||$4,892||10.50%||Food, Household Goods, Health & Beauty Aids|
|94. Sapporo Holdings Ltd.*||$4,843||-5.40%||Wine & Spirits, Food, Beverages|
|95. Arcelik A.S.*||$4,665||29.10%||Housewares/Appliances|
|96. Hasbro Inc.||$4,580||-12.10%||Toys & Games|
|97. Mattel Inc.||$4,511||-7.60%||Toys & Games|
|98. Husqvarna AB*||$4,244||4.30%||Housewares/Appliances|
|99. Church & Dwight Co.||$4,146||9.80%||Household Goods, Health & Beauty Aids|
|100. Spectrum Brands Holdings||$3,809||2.80%||Household Goods, Housewares/Appliances|
Last year, we covered activity at the 10 largest companies by revenue – whose success, by the way, also was driven largely through acquisitions. Doing the same this year would have meant covering nine of those companies again (with the only change being Nike replacing Phillip Morris International among the top 10).
We therefore decided this year to dive into the 10 companies with the highest year-over-year growth. One unexpected benefit of that decision: Some of these overseas companies might be unknown to a fair number of readers. (Full disclosure: They were for our editors.)
And that’s where the need for M&A activity to replace stagnant organic growth is most evident, although another trend seemed to emerge from our coverage as well: Nearly all of these companies are making significant investments in the technology they need to make stronger connections with increasingly elusive and selective consumers – although it likely will take a little longer for those investments to translate into tangible sales growth. (That will be a topic for a future Top 100 review.)
We would be remiss, though, if we didn’t make one more point. As proven by Nintendo – which posted the highest growth of any company on the list – you can still drive organic sales growth if you give target consumers exactly what they want: a great product that meets their needs.
Nintendo Co. (Growth: 115.8%)
How can any company double its year-over-year revenue without making a major acquisition? In the videogame marketplace, you do it by releasing the next wildly popular game platform. For Nintendo, that feat was accomplished in March 2017 with the launch of Nintendo Switch, which launched in March 2017 but sold 15.05 million units during fiscal 2018. Add in the worldwide response to the release of the “Super Mario Odyssey” game, the continued success of Nintendo 3DS hardware and “Pokemon” titles, and a strong digital business, and Nintendo was sitting prettily atop a category that is thriving in general.
Nintendo plans to invest further into the growing digital side of the business through the expansion of system infrastructure to support various networking functions of software and services such as Nintendo eShop, the company’s multi-platform digital distribution service. The company also attributes much of its success to R&D activities that have delved into smart-devices, data storage technology, touch panels and sensors, wireless communication, networks and security – all to improve the field of home entertainment, of course.
Tapestry Inc. (Growth: 31.0%)
The former Coach, Inc. fell off the Top 100 list in 2018 while acquiring the Kate Spade and Stuart Weitzman businesses, then rebranded the larger company as Tapestry. The two legendary brands boosted overall revenue significantly, although Kate Spade thus far has not been the cash cow among Millennials that it was expecting – although the company later went back to acquire the brand’s operations in Singapore, Malaysia and Australia, as well as Stuart Weitzman’s business in Southern China. In September, board chairman and former Coach executive Jide Zeitlin was named CEO to replace Victor Luis. That move followed soon after the appointments of new CFOs and COOs this summer.
Speaking of China, Tapestry just announced a strategic alliance with Alibaba’s Tmall, a major step in the company’s “ChinaNext” digital innovation agenda that will also include physical stores and both DTC and third-party e-commerce sites. Closer to home, environmental and social issues have been a key focus: in 2018, Coach promised to go completely “fur free” by this fall; in 2019, it led a fashion industry-wide “Open to All” initiative to pledge inclusive hiring practices.
Arcelik A.S. (Growth: 29.1%)
Based in Turkey, the cosmopolitan Arcelik sells its white goods and household appliances in 145 countries. And the company continues taking steps to expand through other strategic global targets. In India, for example, Arcelik forged a joint venture with Voltas, that company’s largest air conditioning brand (owned by Tata Group). Dubbed “Voltbek,” the partnership has introduced branded products to India’s 1.3 billion consumers. Meanwhile, the company has increased market share in both Europe and the Middle East-North Africa regions (its biggest markets). A new operation in United Arab Emirates marked the 32nd country with an Arcelik sales and marketing office.
The company prides itself on being a leader in the R&D realm, where it focuses on areas like automation and data, digital transformation, next-generation retailing and voice-command smart television. The Arcelik Retail Academy (for sales training) celebrated its first class of graduates in 2018; the Arcelik R&D Consultancy consists of 12 academicians. The company also launched various educational programs to increase innovation and entrepreneurship, along with a coding training program for the daughters of employees.
Kering (Growth: 26.3%)
“Digital is at the very heart of Kering’s Houses strategies,” is how the luxury “house” purveyor (Gucci, Saint Laurent, Balenciaga, Alexander McQueen, etc.) began a late 2018 press release announcing its digital transformation strategy. The person in charge of that strategy is Gregory Boutte, who at the end of 2017 was named chief client and digital officer to take the lead on e-commerce, CRM, data science and innovation. With e-commerce becoming more and more critical to the business, the company ended an outsourcing venture in late 2018 to instead focus on direct-to-consumer sales from brand websites.
Other examples of Kering’s energized digital strategies include a suite of apps (in partnership with Apple) designed to improve the in-store shopping experience, a new approach to customer service through various digital tools, pilot projects using data science for personalization, WeChat mini-programs to offer social commerce, and an overall greater emphasis on leveraging the in-house technology and operations team. There’s now also an internal data science team, a China-based client and digital team, and a Kering Group Innovation team charged with instilling a culture of innovation while developing disruptive technologies.
British American Tobacco PLC (Growth: 25.2%)
UK-based (as you may have guessed) BAT’s growth was set up in the second half of 2017, when the company completed its takeover of rival Reynolds American to create a stronger global tobacco operation with more resources to develop next-generation products (NGP). In the first half of 2018, BAT continued to grow its combustible business while investing in reduced-risk categories like tobacco heating products and vapor and oral alternatives. It also started to drive growth in Reynolds’ NGP portfolio and continued making launch plans to re-energize growth in heating products.
The Reynolds merger generated a lot of movement within upper management, too. The company appointed a new CEO (Nicandro Durante) and chief marketing officer (Kingsley Wheaton), and promoted chief information officer Marina Bellini to director of digital and information, charging her with driving company-wide digital transformation to enhance the digital consumer experience. BAT also named Paul Lageweg to director, new categories (reporting to Wheaton to drive growth, innovation, brand building and consumer insights for reduced-risk products). In April 2019, Jack Bowles replaced Durante at the top; controversy over the future of vaping had BAT planning layoffs before the end of the year.
San Miguel Corp. (Growth: 24.1%)
Similar to other growth leaders on this list, Philippines-based San Miguel Corp. has been making major investments in growth, expanding manufacturing facilities to address growing product demand while also maximizing supply chain efficiency. The company has plans to build several breweries in strategic regional centers nationwide, as well as a new food plant and feed mills. By investing in greater control of its manufacturing processes, San Miguel hopes to encourage innovation and more sustainable practices for the future.
The spirits business had a banner year in 2018, which the company’s annual report attributes to “a strong marketing campaign, improvements to [the] distribution system, better manufacturing efficiencies, and share and volume gains” from key brands. San Miguel also hit some of its sustainability goals in 2018 ahead of schedule as it continues to strategically align future business needs with conscientious social and environmental commitments. After achieving a landmark reduction in water usage, the company launched the next leg of its strategy: addressing solid waste pollution.
Coty Inc. (Growth: 22.8%)
Although chief executive officer Camillo Pane describes Coty’s substantial growth as “good” and “modest,” the cosmetics company certainly deserves stronger praise for its recent efforts on the technology front. After ending the transitional services agreement it struck after buying 43 beauty brands from Procter & Gamble in 2015, Coty began “building and streamlining back-office processes, upgrading systems, optimizing our manufacturing and logistics, and overall, simplifying our operations,” Pane said. “In parallel, we are investing in our brands and starting to transform our digital capabilities to fuel sustainable growth.” In October, Coty announced a strategic decision to focus on its fragrance, cosmetics and skin care businesses, which has the company exploring “strategic alternatives” for its professional beauty assets.
Among consumer-facing tech investments, which are designed to assist the “full turnaround of the new Coty,” are a new skill for Amazon Echo, an augmented reality experience app, and a blended-reality beauty magic mirror powered by physical products. Such efforts have been bolstered by the launch of an internal digital accelerator start-up program. “Partnerships between Coty and emerging companies such as Beamly and Holition … is an indication of how we’d like to bring disruptive new approaches to the market,” said Fred Gerantabee, vice president of digital innovation.
Thai Beverage Public Co. (Growth: 20.9%)
ThaiBev has succeeding by following a strategic roadmap called Vision 2020 that seeks to act on five imperatives: achieve growth by solidifying the company’s position as the largest, most profitable beverage company in Southeast Asia; diversifying revenue streams beyond alcohol and outside of Thailand; streamlining brands into three product groups (spirits, beer and non-alcoholic beverages); extending reach by building on its business processes and supply chain to strengthen existing distribution networks and establish new ones (using third-party distributors when appropriate); and striving for professionalism by developing a diverse and high-performance workforce.
The 16-year-old conglomerate (formed through the consolidation of multiple adult-beverage businesses) has taken significant steps toward achieving this vision recently through the acquisitions of Saigon Beer and Grand Royal Group, extending its alcohol beverage interests in Vietnam and Myanmar, respectively. ThaiBev also doubled the scale of its food operations by acquiring the rights to more than 250 units of the KFC restaurant franchise in Thailand. It also has invested in cold chain logistics and distribution capabilities, which it hopes will prepare the company for additional expansion into food.
Post Holdings (Growth: 19.8%)
The legendary cereal company kicked off 2018 by completing its acquisition of Bob Evans Farms, which expanded the portfolio more into shelf-stable side dishes (especially potatoes). Post later integrated the Evans operations with its Michael Foods group to create distinct businesses focused on retail and foodservice; the supply chain, however, remained aligned (under senior vice president Steve Schonhoff), in part to optimize costs by improving manufacturing capabilities. Also notable was a new partnership with private equity firm Thomas H. Lee Partners that resulted in 8th Avenue Food & Provisions, a separate business for Post’s private-label manufacturing endeavors.
As traditional retail channels continue to shift toward e-commerce (especially mobile), Post is working to transform its traditional strategies for supply chain execution, consumer marketing and product development into a new organizational design that will help it “separate the disruptors from the interrupters” and “ideally be disruptors” in the race to commercialize new ideas, according the company’s annual report. In the meantime, it continues to reap benefits from previous acquisitions including MOM Brands and Weetabix.
VF Corp. (Growth: 17.3%)
With all the changes to the brand portfolio that VF Corp. has made in the last few years, growth at any level would have been impressive. In the first quarter of 2018 alone, the company agreed to acquire athletic and performance-based lifestyle footwear brand Altra and completed the acquisition of performance apparel brand Icebreaker while almost simultaneously selling off the Nautica business to Authentic Brands Group. In the fourth quarter, it reached an agreement to sell the Reef brand to The Rockport Group, and in March 2019 made its biggest (and most newsworthy) move: announcing plans to break into two independent, publicly traded companies by spinning off the jeans business (which includes the Wrangler, Lee and Rock & Republic brands and VF Outlet stores) into the newly named Kontoor Brands.
VF Corp. has also been investing in its direct-to-consumer business (opening a new distribution center in Pennsylvania) and other technology transformations through the spring 2018 appointment of Velia Carboni to the new position of chief digital officer. Carboni is tasked with transforming VF Corp.’s digital strategy “in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide,” chief executive officer Steve Rendle promised. “Digital at VF will be a powerful business, growth and consumer-satisfaction tool,” Carboni added.
Top 100 Companies: Key Executives ...
|Rank/Company||Top IT Executive||Title||Top Marketing Executive||Title|
|1. Nestle SA*||Filippo Catalano||CIO||Patrice Bula||EVP/Head of Strategic Business Units, Marketing, Sales & Nespresso|
|2. Procter & Gamble||Javier Polit||CIO||Marc Pritchard||Chief Brand Officer|
|3. PepsiCo||Jody Davids||CIO||Jennifer Saenz||President, PepsiCo Global Foods|
|4. Unilever N.V.*||Jane Moran||CIO||Conny Braams||Chief Digital & Marketing Officer|
|5. Anheuser-Busch InBev||Felipe Dutra||CFO, Chief Solutions Officer||Pedro Earp||Chief Marketing and ZX Ventures Officer|
|6. Christian Dior*||Pietro Beccari||CEO||Leslie Serrero||SVP Global Client, Marketing, e-retail|
|7. LVMH Moët Hennessy Louis Vuitton*||Franck Le Moal||CIO||Ian Rogers||Chief Digital Officer|
|8. JBS S.A.*||Rogerio Peres (U.S.)||CIO||Cameron Bruett||Head of Corporate Affairs & CSO|
|9. Tyson Foods||Scott Spradley||Chief Technology Officer||Noelle O’Mara||CMO|
|10. Nike Inc.||Skip Potter||Chief Technology Officer||Dirk-Jan van Hameren||CMO|
|11. Imperial Brands PLC*||Phil Cook||CIO||Rolf Zingg||Head of Global Brand Services|
|12. 3M Co.||John Banovetz||Chief Technology Officer||Paul Acito||CMO|
|13. Coca-Cola Co.||Barry Simpson||CIO||Francisco Benitez||SVP/Chief Growth Officer|
|14. L’Oreal*||Etienne Aubourg||CIO||Gretchen Saegh-Fleming||CMO|
|15. Philip Morris International||Patrick Brunel||CIO||Stefano Volpetti||Chief Consumer Officer|
|16. Danone*||Erwin Logt||CIO||Valérie Hernando Presse||Global CMO|
|17. British American Tobacco PLC*||Marina Bellini||CIO||Kingsley Wheaton||CMO|
|18. Kraft Heinz||Corrado Azzarita||CIO||Nina Barton||Chief Growth Officer|
|19. Mondelez International||Joher Akolawala||CIO||Martin Renaud||EVP/Global CMO|
|20. Haier Smart Home Co.||Feng Zhao||Chief Technology Officer||Li Huagang||Group VP-CMO|
|21. Altria Group||Daniel Cornell||CIO||Heather Newman||SVP Corporate Strategy|
|22. Heineken Holding N.V.*||Anna Ransley||CIO||Jonnie Cahill||CMO|
|23. Adidas AG*||Fumbi Chima||CIO||Eric Liedtke||Chief of Brands|
|24. WH Group Ltd.||Julia Anderson (Smithfield)||CIO||Tim Zimmer||CMO|
|25. Henkel AG*||Joachim Jaeckle||CIO||Pierre Tannoux||VP Global Marketing|
|26. Whirlpool Corp.||Regina Salazar||CIO||Brett Dibkey||VP & General Manager, Business Units, Brand Marketing, IoT, and eCommerce|
|27. Japan Tobacco*||Vassilis Vovos||CFO||Yves Barbier||CMO - SVP Marketing & Sales|
|28. Fonterra Cooperative Group||Gerben Otter||CIO||Elisa Giusti||Director of Marketing - Americas|
|29. Asahi Group Holdings*||Akiyoshi Koji||CEO||John Romano||VP Sales & Marketing - America|
|30. BSH Hausgerate*||Joachim Reichel||CIO||Christopher Kaeser||VP Sales & Marketing|
|31. San Miguel Corp.*||Ramon S. Ang||CEO||Menlou Bibonia||SVP|
|32. Kimberly-Clark Corp.||Maria Henry||CEO||Alison Lewis||Chief Growth Officer|
|33. Kirin Holdings*||Noriya Yokota||CFO||Junko Tsuboi||Executive Officer General Manager of Strategic Brand Department|
|34. Associated British Foods*||Aslam Osman||Head of IT||Janene Warsap||Marketing Excellence Director|
|35. General Mills||Don Monk||CIO||Ivan Pollard||SVP, Global Chief Marketing Officer|
|36. Colgate-Palmolive Co.||Michael Crowe||CIO||John Kooyman||CMO|
|37. Kering*||Pascal Leprovost (Saint Laurent)||CIO||Matteo Sessa Vitali||SVP Marketing North America|
|38. Grupo Bimbo*||Ruben Marquez-Villegas||CIO||Gabino Miguel Gomez Carbajal||EVP|
|39. Kao Corp.*||Robert Garriott||VP-Executive Information Systems||Andrea DeLeon||Sr. Director of Marketing|
|40. Stanley Black & Decker||Rhonda Gass||CIO||Allison Nicolaidis||President, Outdoor Products, and Chief Marketing Officer
Global Tools & Storage
|41. Johnson & Johnson (Consumer)||Jane Connell||CIO||Michael Sneed||Executive Vice President, Global Corporate Affairs & Chief Communication Officer|
|42. VF Corp.||Chris Hobson||CIO||David Crace||VP Marketing (Imagewear)|
|43. Uni-President Enterprises*||Chih-Hsien Lo||Chief Strategy Officer||Chih-Hsien Lo||Chief Strategy Officer|
|44. Estee Lauder Companies||Michael Smith||CIO||Alexandra Trower||EVP Global Communications|
|45. Kellogg Co.||Lesley Salmon||CIO||Monica McGurk||Chief Growth Officer|
|46. Diageo PLC*||Manish Gupta||Chief Technology Officer||Syl Saller||Chief Marketing & Innovation Officer|
|47. AB Electrolux*||J.P. Iversen||CIO||Lars Hygrell||CMO|
|48. RB*||Seth Cohen||CIO||Laurent Faracci||EVP Global Category, RB Health|
|49. Essity*||Robert Sjostrom||CIO||Svein Ryan||VP Marketing & Bus Dev|
|50. Compagnie Financiere Richemont SA*||Jerome Lambert||CEO||Frank Vivier||Chief Transformation Officer|
|51. Nipponham Group*||Yoshihide Hata||CEO||Yoshihide Hata||President/CEO|
|52. Keurig Dr Pepper||John A. Gigerich||CIO||Andrew Springate||CMO|
|53. MolsonCoors Brewing Co.||Darrin Vohs||CIO||Michelle St. Jacques||CMO|
|54. Shiseido Co.*||Mitsuru Kameyama||CIO||Tomoko Yamagishi - Dressler||SVP Marketing & Sales|
|55. Pernod Ricard*||Mathieu Lambotte||CIO||Jonas Tåhlin||CMO|
|56. Nintendo Co.*||Todd Bruce||CIO||Nick Chavez||SVP Sales & Marketing, America|
|57. China Mengniu Dairy Co.*||Jeffrey Lu Minfang||CEO||Allen Jiang||Head of Marketing, GM Marketing, Media & Digital Innovation|
|58. PVH Corp.||Eileen Mahoney||CIO||Mike Kelly||CMO|
|59. Hormel Foods||Mark Vaupel||VP, IT Services||Steve Venega, Jeff Frank||VP Marketing, Grocery Products
VP Marketing, Foodservice
|60. Coty, Inc.||George Katsouris||VP-Global Infrastruture Services||Fiona Hughes||Chief Marketing Officer, Consumer Beauty|
|61. Carlsberg A/S*||Mark Dajani||CIO||Robbie Millar||VP Global Marketing|
|62. Saputo Inc.*||Richard Rivard||CIO||John Fitzpatrick||SVP Sales & Marketing (Foodservice)|
|63. Campbell Soup Co.||Francisco Fraga||CIO||Diego Palmieri||Chief Marketing Officer|
|64. Newell Brands||Dan Gustafson||CIO||Rich Matthews||Chief Marketing Officer|
|65. Swatch Group SA*||Calogero Polizzi||CIO||Cristina Savastano||Head of Media - Marketing International|
|66. BRF - Brasil Foods*||Adhemar Hirosawa||CIO||Sidney Rogerio Manzaro||Chief Commerical Officer|
|67. GlaxoSmithKline Consumer Healthcare*||Karenann Terrell||Chief Digital & Technology Officer||Amardeep Kahlon||CMO|
|68. Beiersdorf AG*||Barbara Saunier||CIO||Asim Naseer||CMO, Consumer Brands|
|69. Conagra Brands||Mindy Simon||CIO||Darren Serrao||Executive Vice President and Co-Chief Operating Officer|
|70. Hershey Co.||Simon Viltz||CIO||Mary Beth West||SVP/CHief Growth Officer|
|71. Dean Foods Co.||David Bernard||CIO||Chris Finck||Chief Sales Officer|
|72. Constellation Brands||Lee Tussing||CIO||Jim Sabia||EVP & CMO|
|73. Groupe SEB*||Jean-Michel Andre||CIO||Bernard Dugelay||VP Marketing Americas|
|74. Thai Beverage Public Co.*||Pisanu Vichiensanth||CIO||Michael Chye Hin Fah||EVP Brand Investment Management|
|75. J.M. Smucker Co.||Bryan Hutson||VP-Information Systems||Geoff Tanner||SVP Growth and Consumer Engagement|
|76. PT Gudang Garam*||Istata Taswin Siddharta||CIO||Istata Taswin Siddharta||Director|
|77. Hanesbrands||Cindy Miller||CIO||Sidney Falken||Chief Branding Officer|
|78. Hermes International*||Axel Dumas||CEO||Peter Malachi||SVP Communications|
|79. Unicharm Corp.*||Takahisa Takahara||CEO||Tina Lelay||VP Marketing (Hartz Mountain Corp)|
|80. Bandai Namco Holdings*||Shigeru Yokoyama||CEO||Shukuo Ishikawa||President/CEO|
|81. Post Holdings||Joseph Caro||CIO||Roxanne Bernstein||CMO, Post Consumer Brands|
|82. Ralph Lauren Corp.||Janet Sherlock||CIO||Jonathan Bottomley||CMO|
|83. Clorox Co.||Jay McNulty||CIO||Stacey Grier||SVP/CMO|
|84. Bayer Consumer Health*||Daniel Hartert||CIO||Eva Yao||VP, Head of Marketing & Innovation|
|85. Tapestry Inc.||Michael Braine||CIO||Josh Heckelman||Manager, Global Advertising & Marketing and EMEA Procurement|
|86. McCormick & Co.||Diane Levin||CIO||Jill Pratt||VP, North American Marketing Excellence|
|87. Savencia SA||Ronan Loaëc (Americas)||CIO||Mikhail Chapnik||VP, Head of US Marketing|
|88. Kewpie Corp.*||Osamu Chonan||CEO||Osamu Chonan||President/CEO|
|89. Avon Products||Benedetto Conversano||Senior EVP, Technology & Engineering||James Thompson||Chief Beauty & Brand Officer|
|90. Electronic Arts||Jason Horwath||CIO||Chris Bruzzo||CMO|
|91. First Pacific Co.||Manuel Pangilinan||CEO||Anastasia Sutadji||CMO|
|92. ITC Ltd.*||V.V. Rajasekhar||CIO||Shuvadip Banerjee||VP Marketing Services|
|93. Herbalife Ltd.||Michael Johnson||CEO||Lisa Reavlin||VP Worldwide Marketing|
|94. Sapporo Holdings Ltd.*||Masaki Oga||President||Masaki Oga||President|
|95. Arcelik A.S.*||C.S. Oguzhan Ozturk||Assistant GM, Production & Technology||Zeynep Yalım Uzun||Asst. General Manager Marketing|
|96. Hasbro Inc.||Steve Zoltick||CIO||Maureen Smith||SVP Marketing|
|97. Mattel Inc.||Sven Gerjets||Chief Technology Officer||Steve Totzke||Chief Commerical Officer|
|98. Husqvarna AB*||Anders Johansson||Chief Technology Officer||Per Ericson||Senior Vice President, Business Development|
|99. Church & Dwight Co. Inc.||Kevin Gokey||CIO||Britta Bomhard||CMO|
|100. Spectrum Brands Holdings||Mark Winger||CIO||Tim Goff||CMO|