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12/01/2019

Top 100 Consumer Goods Companies of 2019

Growing Pains: The Year in Review

Benchmarking worldwide success in the consumer goods industry

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It’s probably somewhat ironic that, during a year in which most consumer goods companies were striving to become more “natural and organic” in their corporate practices, few were able to substantially grow revenue without acquiring other businesses.

But there has been a decided lack of organic growth among the world’s largest consumer goods manufacturers recently, as dramatically changing consumer tastes have joined with a rapidly expanding (and easily entered) competitive landscape to make it harder for traditional brands to even maintain market share, let alone gain any more.

Granted, 73 of the companies on CGT’s list of the “Top 100 Consumer Goods Companies” for 2019 experienced positive growth in their most recent fiscal year. However, only 15 of them enjoyed double-digit gains – and to post that level of growth, nearly all needed to undertake significant acquisitions. In truth, a lot of the single-digit gainers on the list were also driven by acquisitions of smaller brands.

Such is life these days in the consumer goods world, for which we have been compiling this list of the 100 largest publicly traded companies for the last 17 years.

Rules & Guidelines
  • Inclusion: Since the annual revenue of most privately held consumer goods manufacturers is not available, the annual Top 100 list only includes publicly traded companies. Therefore, well-known manufacturers such as Mars Inc., Ferrero Group and Dole Food Co. are absent from the rankings. (Mars, for instance, would be a top 15 company with its roughly $35 billion in annual sales.) It should also be noted that only revenues from the sale of consumer goods are considered when ranking companies that also have extensive operations in other businesses (such as the pharmacy and medical device operations at Johnson & Johnson).
  • Rankings: Because fiscal 2019 has yet to close for many companies, Path to Purchase IQ used fiscal 2018 revenue totals to determine placement on the Top 100 list. All financial information was sourced either from Hoover’s Inc. or the company’s own annual report. Revenue for each company is reported in millions of U.S. dollars. If a company’s revenue was reported in a different currency, the amount was calculated using a predetermined neutral exchange rate (Sept. 19, 2019). One-year gains are based on information from one of the aforementioned sources and methods.
  • Mergers & Acquisitions: In some cases, mergers, acquisitions or spinoffs that took place in the latter half of 2018 or later (Altria’s purchase of a 35% stake in Juul; Constellation Brands’ 38% buy of marijuana marketer Canopy Growth) are not reflected in these sales totals. Deals that occurred in the first half of 2018 or earlier (such as Dr Pepper Snapple Group’s merger with Keurig Green Mountain or Conagra Brands’ purchase of Pinnacle Foods) are reflected in the numbers.

Top 100: Ranking by Net Revenue ...

Rank/CompanyNet Revenue ($M)1-Year Sales GrowthKey Product Categories
1. Nestle SA*$92,0852.10%Food, Beverage, Confectionery 
2. Procter & Gamble$66,8322.70%Household Goods, Health & Beauty Aids, OTC Pharma
3. PepsiCo$64,6611.80%Food, Beverage 
4. Unilever N.V.*$56,188-5.10%Household Goods, Food, Health & Beauty Aids
5. Anheuser-Busch InBev$54,619-3.20%Wine & Spirits
6. Christian Dior*$51,6077.20%Apparel/Footwear/Accessories, Wine & Spirits, Health & Beauty Aids
7. LVMH Moët Hennessy Louis Vuitton*$51,6079.80%Apparel/Footwear/Accessories, Wine & Spirits, Health & Beauty Aids
8. JBS S.A.*$44,58711.30%Food
9. Tyson Foods$40,0524.70%Food
10. Nike Inc.$36,3976.00%Apparel/Footwear/Accessories
11. Imperial Brands PLC*$33,6410.90%Tobacco
12. 3M Co.$32,7653.50%Household Goods
13. Coca-Cola Co.$31,856-10.00%Beverage, Food
14. L’Oreal*$29,6873.50%Health & Beauty Aids
15. Philip Morris International$29,6253.10%Tobacco
16. Danone*$27,168-0.60%Food, Beverage
17. British American Tobacco PLC*$26,99325.20%Tobacco
18. Kraft Heinz$26,2590.70%Food
19. Mondelez International$25,9380.20%Food, Confectionary
20. Haier Smart Home Co.$25,75512.20%Housewares/Appliances
21. Altria Group$25,364-0.80%Tobacco
22. Heineken Holding N.V.*$24,7653.90%Wine & Spirits
23. Adidas AG*$24,1533.30%Apparel/Footwear/Accessories
24. WH Group Ltd.$22,6051.00%Food
25. Henkel AG$21,931-0.60%Household Goods, Health & Beauty Aids 
26. Whirlpool Corp.$21,037-1.00%Housewares/Appliances
27. Japan Tobacco*$20,5653.60%Tobacco
28. Fonterra Cooperative Group$20,4386.30%Food, Beverage
29. Asahi Group Holdings*$19,6771.70%Wine & Spirits, Beverages, Food
30. BSH Hausgerate*$19,667-3.00%Housewares/Appliances
31. San Miguel Corp.*$19,65224.10%Wine & Spirits, Food
32. Kimberly-Clark Corp.$18,4860.80%Household Goods
33. Kirin Holdings*$17,9163.60%Wine & Spirits
34. Associated British Foods*$17,1641.40%Food
35. General Mills$15,7400.80%Food
36. Colgate-Palmolive Co.$15,5440.60%Household Goods
37. Kering*$15,06026.30%Apparel/Footwear/Accessories
38. Grupo Bimbo*$14,7657.80%Food
39. Kao Corp.*$13,9951.30%Household Goods, Health & Beauty Aids
40. Stanley Black & Decker$13,9827.80%Housewares/Appliances
41. Johnson & Johnson (Consumer)$13,8531.80%OTC Pharma, Household Goods, Health & Beauty Aids
42. VF Corp. $13,84917.30%Apparel/Footwear/Accessories
43. Uni-President Enterprises*$13,8457.90%Food
44. Estee Lauder Companies$13,68315.70%Health & Beauty Aids
45. Kellogg Co.$13,5475.40%Food
46. Diageo PLC*$13,4050.90%Wine & Spirits
47. AB Electrolux*$12,8212.80%Housewares/Appliances
48. RB*$12,597-0.20%Household Goods
49. Essity*$12,2398.40%Household Goods
50. Compagnie Financiere Richemont SA*$12,1003.10%Apparel/Footwear/Accessories
51. Nipponham Group*$11,7795.60%Food
52. Keurig Dr Pepper$11,0242.30%Beverages
53. MolsonCoors Brewing Co.$10,770-2.10%Wine & Spirits
54. Shiseido Co.*$10,1608.90%Health & Beauty Aids
55. Pernod Ricard*$9,905-0.30%Wine & Spirits
56. Nintendo Co.*$9,797115.80%Toys & Games
57. China Mengniu Dairy Co.*$9,69114.70%Food
58. PVH Corp.$9,6578.30%Apparel/Footwear/Accessories
59. Hormel Foods$9,5464.10%Food
60. Coty, Inc.$9,39822.80%Health & Beauty Aids
61. Carlsberg A/S*$9,2333.00%Wine & Spirits
62. Saputo Inc.*$8,7663.40%Food
63. Campbell Soup Co.$8,68510.10%Food, Beverages
64. Newell Brands$8,631-9.60%Household Goods, Housewares/Appliances
65. Swatch Group SA*$8,5356.10%Apparel/Footwear/Accessories
66. BRF - Brasil Foods*$8,4743.20%Food
67. GlaxoSmithKline Consumer Healthcare$8,440-1.20%OTC Pharma
68. Beiersdorf AG*$7,9722.50%Household Goods, Health & Beauty Aids
69. Conagra Brands$7,9381.40%Food
70. Hershey Co.$7,7913.70%Food, Confectionery
71. Dean Foods Co. $7,755-0.50%Food, Beverages
72. Constellation Brands$7,5853.50%Wine & Spirits
73. Groupe SEB*$7,5085.10%Housewares/Appliances
74. Thai Beverage Public Co.*$7,49620.90%Wine & Spirits, Food, Beverages
75. J.M. Smucker Co.$7,357-0.50%Food
76. PT Gudang Garam*$6,80514.90%Tobacco
77. Hanesbrands$6,8045.10%Apparel/Footwear/Accessories
78. Hermes International*$6,5757.50%Apparel/Footwear/Accessories
79. Unicharm Corp.*$6,3887.30%Household Goods
80. Bandai Namco Holdings*$6,2959.40%Toys & Games
81. Post Holdings$6,25719.80%Food
82. Ralph Lauren Corp.$6,182-7.10%Apparel/Footwear/Accessories
83. Clorox Co.$6,1242.50%Household Goods
84. Bayer Consumer Health*$6,006-7.00%OTC Pharma
85. Tapestry Inc.$5,88031.00%Apparel/Footwear/Accessories
86. McCormick & Co.$5,40911.90%Food
87. Savencia SA$5,3600.20%Food
88. Kewpie Corp.*$5,3232.10%Food
89. Avon Products$5,248-5.70%Health & Beauty Aids, Apparel/Footwear/Accessories, Household Goods
90. Electronic Arts$5,1506.30%Toys & Games
91. First Pacific Co.$5,136-1.90%Food
92. ITC Ltd.*$5,048-22.00%Tobacco, Food, Health & Beauty Aids
93. Herbalife Ltd.$4,89210.50%Food, Household Goods, Health & Beauty Aids
94. Sapporo Holdings Ltd.*$4,843-5.40%Wine & Spirits, Food, Beverages
95. Arcelik A.S.*$4,66529.10%Housewares/Appliances
96. Hasbro Inc.$4,580-12.10%Toys & Games
97. Mattel Inc.$4,511-7.60%Toys & Games
98. Husqvarna AB*$4,2444.30%Housewares/Appliances
99. Church & Dwight Co. $4,1469.80%Household Goods, Health & Beauty Aids
100. Spectrum Brands Holdings$3,8092.80%Household Goods, Housewares/Appliances

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Last year, we covered activity at the 10 largest companies by revenue – whose success, by the way, also was driven largely through acquisitions. Doing the same this year would have meant covering nine of those companies again (with the only change being Nike replacing Phillip Morris International among the top 10).

We therefore decided this year to dive into the 10 companies with the highest year-over-year growth. One unexpected benefit of that decision: Some of these overseas companies might be unknown to a fair number of readers. (Full disclosure: They were for our editors.)

And that’s where the need for M&A activity to replace stagnant organic growth is most evident, although another trend seemed to emerge from our coverage as well: Nearly all of these companies are making significant investments in the technology they need to make stronger connections with increasingly elusive and selective consumers – although it likely will take a little longer for those investments to translate into tangible sales growth. (That will be a topic for a future Top 100 review.)

We would be remiss, though, if we didn’t make one more point. As proven by Nintendo – which posted the highest growth of any company on the list – you can still drive organic sales growth if you give target consumers exactly what they want: a great product that meets their needs.

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Nintendo Co. (Growth: 115.8%)

How can any company double its year-over-year revenue without making a major acquisition? In the videogame marketplace, you do it by releasing the next wildly popular game platform. For Nintendo, that feat was accomplished in March 2017 with the launch of Nintendo Switch, which launched in March 2017 but sold 15.05 million units during fiscal 2018. Add in the worldwide response to the release of the “Super Mario Odyssey” game, the continued success of Nintendo 3DS hardware and “Pokemon titles, and a strong digital business, and Nintendo was sitting prettily atop a category that is thriving in general.

Nintendo plans to invest further into the growing digital side of the business through the expansion of system infrastructure to support various networking functions of software and services such as Nintendo eShop, the company’s multi-platform digital distribution service. The company also attributes much of its success to R&D activities that have delved into smart-devices, data storage technology, touch panels and sensors, wireless communication, networks and security – all to improve the field of home entertainment, of course.

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Tapestry Inc. (Growth: 31.0%)

The former Coach, Inc. fell off the Top 100 list in 2018 while acquiring the Kate Spade and Stuart Weitzman businesses, then rebranded the larger company as Tapestry. The two legendary brands boosted overall revenue significantly, although Kate Spade thus far has not been the cash cow among Millennials that it was expecting – although the company later went back to acquire the brand’s operations in Singapore, Malaysia and Australia, as well as Stuart Weitzman’s business in Southern China. In September, board chairman and former Coach executive Jide Zeitlin was named CEO to replace Victor Luis. That move followed soon after the appointments of new CFOs and COOs this summer.

Speaking of China, Tapestry just announced a strategic alliance with Alibaba’s Tmall, a major step in the company’s “ChinaNext” digital innovation agenda that will also include physical stores and both DTC and third-party e-commerce sites. Closer to home, environmental and social issues have been a key focus: in 2018, Coach promised to go completely “fur free” by this fall; in 2019, it led a fashion industry-wide “Open to All” initiative to pledge inclusive hiring practices. 

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Arcelik A.S. (Growth: 29.1%)

Based in Turkey, the cosmopolitan Arcelik sells its white goods and household appliances in 145 countries. And the company continues taking steps to expand through other strategic global targets. In India, for example, Arcelik forged a joint venture with Voltas, that company’s largest air conditioning brand (owned by Tata Group). Dubbed “Voltbek,” the partnership has introduced branded products to India’s 1.3 billion consumers. Meanwhile, the company has increased market share in both Europe and the Middle East-North Africa regions (its biggest markets). A new operation in United Arab Emirates marked the 32nd country with an Arcelik sales and marketing office.

The company prides itself on being a leader in the R&D realm, where it focuses on areas like automation and data, digital transformation, next-generation retailing and voice-command smart television. The Arcelik Retail Academy (for sales training) celebrated its first class of graduates in 2018; the Arcelik R&D Consultancy consists of 12 academicians. The company also launched various educational programs to increase innovation and entrepreneurship, along with a coding training program for the daughters of employees. 

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Kering (Growth: 26.3%)

“Digital is at the very heart of Kering’s Houses strategies,” is how the luxury “house” purveyor (Gucci, Saint Laurent, Balenciaga, Alexander McQueen, etc.) began a late 2018 press release announcing its digital transformation strategy. The person in charge of that strategy is Gregory Boutte, who at the end of 2017 was named chief client and digital officer to take the lead on e-commerce, CRM, data science and innovation. With e-commerce becoming more and more critical to the business, the company ended an outsourcing venture in late 2018 to instead focus on direct-to-consumer sales from brand websites.

Other examples of Kering’s energized digital strategies include a suite of apps (in partnership with Apple) designed to improve the in-store shopping experience, a new approach to customer service through various digital tools, pilot projects using data science for personalization, WeChat mini-programs to offer social commerce, and an overall greater emphasis on leveraging the in-house technology and operations team. There’s now also an internal data science team, a China-based client and digital team, and a Kering Group Innovation team charged with instilling a culture of innovation while developing disruptive technologies.

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British American Tobacco PLC (Growth: 25.2%)

UK-based (as you may have guessed) BAT’s growth was set up in the second half of 2017, when the company completed its takeover of rival Reynolds American to create a stronger global tobacco operation with more resources to develop next-generation products (NGP). In the first half of 2018, BAT continued to grow its combustible business while investing in reduced-risk categories like tobacco heating products and vapor and oral alternatives. It also started to drive growth in Reynolds’ NGP portfolio and continued making launch plans to re-energize growth in heating products.  

The Reynolds merger generated a lot of movement within upper management, too. The company appointed a new CEO (Nicandro Durante) and chief marketing officer (Kingsley Wheaton), and promoted chief information officer Marina Bellini to director of digital and information, charging her with driving company-wide digital transformation to enhance the digital consumer experience. BAT also named Paul Lageweg to director, new categories (reporting to Wheaton to drive growth, innovation, brand building and consumer insights for reduced-risk products). In April 2019, Jack Bowles replaced Durante at the top; controversy over the future of vaping had BAT planning layoffs before the end of the year.

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San Miguel Corp. (Growth: 24.1%)

Similar to other growth leaders on this list, Philippines-based San Miguel Corp. has been making major investments in growth, expanding manufacturing facilities to address growing product demand while also maximizing supply chain efficiency. The company has plans to build several breweries in strategic regional centers nationwide, as well as a new food plant and feed mills. By investing in greater control of its manufacturing processes, San Miguel hopes to encourage innovation and more sustainable practices for the future.

The spirits business had a banner year in 2018, which the company’s annual report attributes to “a strong marketing campaign, improvements to [the] distribution system, better manufacturing efficiencies, and share and volume gains” from key brands. San Miguel also hit some of its sustainability goals in 2018 ahead of schedule as it continues to strategically align future business needs with conscientious social and environmental commitments. After achieving a landmark reduction in water usage, the company launched the next leg of its strategy: addressing solid waste pollution.

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Coty Inc. (Growth: 22.8%)

Although chief executive officer Camillo Pane describes Coty’s substantial growth as “good” and “modest,” the cosmetics company certainly deserves stronger praise for its recent efforts on the technology front. After ending the transitional services agreement it struck after buying 43 beauty brands from Procter & Gamble in 2015, Coty began “building and streamlining back-office processes, upgrading systems, optimizing our manufacturing and logistics, and overall, simplifying our operations,” Pane said. “In parallel, we are investing in our brands and starting to transform our digital capabilities to fuel sustainable growth.” In October, Coty announced a strategic decision to focus on its fragrance, cosmetics and skin care businesses, which has the company exploring “strategic alternatives” for its professional beauty assets. 

Among consumer-facing tech investments, which are designed to assist the “full turnaround of the new Coty,” are a new skill for Amazon Echo, an augmented reality experience app, and a blended-reality beauty magic mirror powered by physical products. Such efforts have been bolstered by the launch of an internal digital accelerator start-up program. “Partnerships between Coty and emerging companies such as Beamly and Holition … is an indication of how we’d like to bring disruptive new approaches to the market,” said Fred Gerantabee, vice president of digital innovation.

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Thai Beverage Public Co. (Growth: 20.9%)

ThaiBev has succeeding by following a strategic roadmap called Vision 2020 that seeks to act on five imperatives: achieve growth by solidifying the company’s position as the largest, most profitable beverage company in Southeast Asia; diversifying revenue streams beyond alcohol and outside of Thailand; streamlining brands into three product groups (spirits, beer and non-alcoholic beverages); extending reach by building on its business processes and supply chain to strengthen existing distribution networks and establish new ones (using third-party distributors when appropriate); and striving for professionalism by developing a diverse and high-performance workforce.

The 16-year-old conglomerate (formed through the consolidation of multiple adult-beverage businesses) has taken significant steps toward achieving this vision recently through the acquisitions of Saigon Beer and Grand Royal Group, extending its alcohol beverage interests in Vietnam and Myanmar, respectively. ThaiBev also doubled the scale of its food operations by acquiring the rights to more than 250 units of the KFC restaurant franchise in Thailand. It also has invested in cold chain logistics and distribution capabilities, which it hopes will prepare the company for additional expansion into food.

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Post Holdings (Growth: 19.8%)

The legendary cereal company kicked off 2018 by completing its acquisition of Bob Evans Farms, which expanded the portfolio more into shelf-stable side dishes (especially potatoes). Post later integrated the Evans operations with its Michael Foods group to create distinct businesses focused on retail and foodservice; the supply chain, however, remained aligned (under senior vice president Steve Schonhoff), in part to optimize costs by improving manufacturing capabilities. Also notable was a new partnership with private equity firm Thomas H. Lee Partners that resulted in 8th Avenue Food & Provisions, a separate business for Post’s private-label manufacturing endeavors.

As traditional retail channels continue to shift toward e-commerce (especially mobile), Post is working to transform its traditional strategies for supply chain execution, consumer marketing and product development into a new organizational design that will help it “separate the disruptors from the interrupters” and “ideally be disruptors” in the race to commercialize new ideas, according the company’s annual report. In the meantime, it continues to reap benefits from previous acquisitions including MOM Brands and Weetabix.

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VF Corp. (Growth: 17.3%)

With all the changes to the brand portfolio that VF Corp. has made in the last few years, growth at any level would have been impressive. In the first quarter of 2018 alone, the company agreed to acquire athletic and performance-based lifestyle footwear brand Altra and completed the acquisition of performance apparel brand Icebreaker while almost simultaneously selling off the Nautica business to Authentic Brands Group. In the fourth quarter, it reached an agreement to sell the Reef brand to The Rockport Group, and in March 2019 made its biggest (and most newsworthy) move: announcing plans to break into two independent, publicly traded companies by spinning off the jeans business (which includes the Wrangler, Lee and Rock & Republic brands and VF Outlet stores) into the newly named Kontoor Brands.

VF Corp. has also been investing in its direct-to-consumer business (opening a new distribution center in Pennsylvania) and other technology transformations through the spring 2018 appointment of Velia Carboni to the new position of chief digital officer. Carboni is tasked with transforming VF Corp.’s digital strategy “in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide,” chief executive officer Steve Rendle promised. “Digital at VF will be a powerful business, growth and consumer-satisfaction tool,” Carboni added.

Top 100 Companies: Key Executives ...

Rank/CompanyTop IT ExecutiveTitleTop Marketing ExecutiveTitle
1. Nestle SA*Filippo CatalanoCIOPatrice BulaEVP/Head of Strategic Business Units, Marketing, Sales & Nespresso
2. Procter & GambleJavier PolitCIOMarc PritchardChief Brand Officer 
3. PepsiCoJody DavidsCIOJennifer SaenzPresident, PepsiCo Global Foods
4. Unilever N.V.*Jane MoranCIOConny BraamsChief Digital & Marketing Officer
5. Anheuser-Busch InBevFelipe Dutra CFO, Chief Solutions OfficerPedro EarpChief Marketing and ZX Ventures Officer
6. Christian Dior*Pietro BeccariCEOLeslie SerreroSVP Global Client, Marketing, e-retail
7. LVMH Moët Hennessy Louis Vuitton*Franck Le MoalCIOIan Rogers Chief Digital Officer
8. JBS S.A.*Rogerio Peres (U.S.)CIOCameron BruettHead of Corporate Affairs & CSO
9. Tyson FoodsScott SpradleyChief Technology OfficerNoelle O’MaraCMO
10. Nike Inc.Skip PotterChief Technology OfficerDirk-Jan van HamerenCMO
11. Imperial Brands PLC*Phil CookCIORolf ZinggHead of Global Brand Services
12. 3M Co.John Banovetz Chief Technology OfficerPaul AcitoCMO
13. Coca-Cola Co.Barry SimpsonCIOFrancisco BenitezSVP/Chief Growth Officer
14. L’Oreal*Etienne AubourgCIOGretchen Saegh-Fleming CMO
15. Philip Morris InternationalPatrick BrunelCIOStefano VolpettiChief Consumer Officer
16. Danone*Erwin LogtCIOValérie Hernando PresseGlobal CMO
17. British American Tobacco PLC*Marina BelliniCIOKingsley WheatonCMO
18. Kraft HeinzCorrado AzzaritaCIONina BartonChief Growth Officer
19. Mondelez InternationalJoher AkolawalaCIOMartin RenaudEVP/Global CMO
20. Haier Smart Home Co.Feng ZhaoChief Technology OfficerLi HuagangGroup VP-CMO
21. Altria GroupDaniel CornellCIOHeather NewmanSVP Corporate Strategy
22. Heineken Holding N.V.*Anna RansleyCIOJonnie CahillCMO
23. Adidas AG*Fumbi ChimaCIOEric LiedtkeChief of Brands
24. WH Group Ltd.Julia Anderson (Smithfield)CIOTim ZimmerCMO
25. Henkel AG* Joachim JaeckleCIOPierre TannouxVP Global Marketing
26. Whirlpool Corp.Regina SalazarCIOBrett DibkeyVP & General Manager, Business Units, Brand Marketing, IoT, and eCommerce
27. Japan Tobacco*Vassilis Vovos CFOYves BarbierCMO - SVP Marketing & Sales
28. Fonterra Cooperative GroupGerben OtterCIOElisa GiustiDirector of Marketing - Americas
29. Asahi Group Holdings*Akiyoshi KojiCEOJohn RomanoVP Sales & Marketing - America
30. BSH Hausgerate*Joachim ReichelCIOChristopher KaeserVP Sales & Marketing 
31. San Miguel Corp.*Ramon S. AngCEOMenlou BiboniaSVP
32. Kimberly-Clark Corp.Maria HenryCEOAlison LewisChief Growth Officer
33. Kirin Holdings*Noriya YokotaCFOJunko TsuboiExecutive Officer General Manager of Strategic Brand Department
34. Associated British Foods*Aslam OsmanHead of ITJanene WarsapMarketing Excellence Director
35. General MillsDon MonkCIOIvan PollardSVP, Global Chief Marketing Officer
36. Colgate-Palmolive Co.Michael CroweCIOJohn KooymanCMO
37. Kering*Pascal Leprovost (Saint Laurent)CIOMatteo Sessa VitaliSVP Marketing North America
38. Grupo Bimbo*Ruben Marquez-VillegasCIOGabino Miguel Gomez CarbajalEVP
39. Kao Corp.*Robert GarriottVP-Executive Information SystemsAndrea DeLeonSr. Director of Marketing
40. Stanley Black & DeckerRhonda GassCIOAllison NicolaidisPresident, Outdoor Products, and Chief Marketing Officer
Global Tools & Storage
41. Johnson & Johnson (Consumer)Jane ConnellCIOMichael SneedExecutive Vice President, Global Corporate Affairs & Chief Communication Officer
42. VF Corp. Chris HobsonCIODavid CraceVP Marketing (Imagewear)
43. Uni-President Enterprises*Chih-Hsien LoChief Strategy OfficerChih-Hsien Lo Chief Strategy Officer
44. Estee Lauder CompaniesMichael SmithCIOAlexandra TrowerEVP Global Communications
45. Kellogg Co.Lesley SalmonCIOMonica McGurkChief Growth Officer
46. Diageo PLC*Manish GuptaChief Technology OfficerSyl SallerChief Marketing & Innovation Officer
47. AB Electrolux*J.P. IversenCIOLars HygrellCMO
48. RB*Seth CohenCIOLaurent FaracciEVP Global Category, RB Health
49. Essity*Robert SjostromCIOSvein RyanVP Marketing & Bus Dev
50. Compagnie Financiere Richemont SA*Jerome LambertCEOFrank VivierChief Transformation Officer
51. Nipponham Group*Yoshihide HataCEOYoshihide HataPresident/CEO
52. Keurig Dr PepperJohn A. GigerichCIOAndrew SpringateCMO
53. MolsonCoors Brewing Co.Darrin VohsCIOMichelle St. JacquesCMO
54. Shiseido Co.*Mitsuru Kameyama CIOTomoko Yamagishi - DresslerSVP Marketing & Sales
55. Pernod Ricard*Mathieu LambotteCIOJonas TåhlinCMO
56. Nintendo Co.*Todd BruceCIONick ChavezSVP Sales & Marketing, America
57. China Mengniu Dairy Co.*Jeffrey Lu MinfangCEOAllen JiangHead of Marketing, GM Marketing, Media & Digital Innovation
58. PVH Corp.Eileen MahoneyCIOMike KellyCMO
59. Hormel FoodsMark VaupelVP, IT ServicesSteve Venega, Jeff FrankVP Marketing, Grocery Products
VP Marketing, Foodservice
60. Coty, Inc.George KatsourisVP-Global Infrastruture ServicesFiona HughesChief Marketing Officer, Consumer Beauty
61. Carlsberg A/S*Mark DajaniCIORobbie MillarVP Global Marketing
62. Saputo Inc.*Richard RivardCIOJohn FitzpatrickSVP Sales & Marketing (Foodservice)
63. Campbell Soup Co.Francisco FragaCIODiego PalmieriChief Marketing Officer
64. Newell BrandsDan GustafsonCIORich MatthewsChief Marketing Officer
65. Swatch Group SA*Calogero PolizziCIOCristina SavastanoHead of Media - Marketing International 
66. BRF - Brasil Foods*Adhemar HirosawaCIOSidney Rogerio ManzaroChief Commerical Officer
67. GlaxoSmithKline Consumer Healthcare* Karenann Terrell Chief Digital & Technology OfficerAmardeep KahlonCMO
68. Beiersdorf AG*Barbara SaunierCIOAsim NaseerCMO, Consumer Brands
69. Conagra BrandsMindy SimonCIODarren SerraoExecutive Vice President and Co-Chief Operating Officer
70. Hershey Co.Simon ViltzCIOMary Beth WestSVP/CHief Growth Officer
71. Dean Foods Co. David BernardCIOChris FinckChief Sales Officer
72. Constellation BrandsLee TussingCIOJim SabiaEVP & CMO
73. Groupe SEB*Jean-Michel AndreCIOBernard DugelayVP Marketing Americas
74. Thai Beverage Public Co.*Pisanu Vichiensanth CIOMichael Chye Hin FahEVP Brand Investment Management
75. J.M. Smucker Co.Bryan Hutson VP-Information SystemsGeoff TannerSVP Growth and Consumer Engagement
76. PT Gudang Garam*Istata Taswin SiddhartaCIOIstata Taswin SiddhartaDirector
77. HanesbrandsCindy MillerCIOSidney FalkenChief Branding Officer
78. Hermes International*Axel DumasCEOPeter MalachiSVP Communications
79. Unicharm Corp.*Takahisa TakaharaCEOTina LelayVP Marketing (Hartz Mountain Corp)
80. Bandai Namco Holdings*Shigeru YokoyamaCEOShukuo Ishikawa President/CEO
81. Post HoldingsJoseph CaroCIORoxanne BernsteinCMO, Post Consumer Brands
82. Ralph Lauren Corp.Janet SherlockCIOJonathan BottomleyCMO
83. Clorox Co.Jay McNultyCIOStacey GrierSVP/CMO
84. Bayer Consumer Health*Daniel HartertCIOEva YaoVP, Head of Marketing & Innovation
85. Tapestry Inc.Michael BraineCIOJosh HeckelmanManager, Global Advertising & Marketing and EMEA Procurement
86. McCormick & Co.Diane LevinCIOJill PrattVP, North American Marketing Excellence
87. Savencia SARonan Loaëc (Americas)CIOMikhail ChapnikVP, Head of US Marketing
88. Kewpie Corp.*Osamu ChonanCEOOsamu ChonanPresident/CEO
89. Avon ProductsBenedetto ConversanoSenior EVP, Technology & EngineeringJames ThompsonChief Beauty & Brand Officer
90. Electronic ArtsJason HorwathCIOChris BruzzoCMO
91. First Pacific Co.Manuel PangilinanCEOAnastasia SutadjiCMO
92. ITC Ltd.*V.V. RajasekharCIOShuvadip BanerjeeVP Marketing Services
93. Herbalife Ltd.Michael JohnsonCEOLisa ReavlinVP Worldwide Marketing
94. Sapporo Holdings Ltd.*Masaki OgaPresidentMasaki OgaPresident
95. Arcelik A.S.*C.S. Oguzhan Ozturk Assistant GM, Production & TechnologyZeynep Yalım UzunAsst. General Manager Marketing
96. Hasbro Inc.Steve ZoltickCIOMaureen SmithSVP Marketing
97. Mattel Inc.Sven GerjetsChief Technology OfficerSteve TotzkeChief Commerical Officer
98. Husqvarna AB*Anders JohanssonChief Technology OfficerPer EricsonSenior Vice President, Business Development
99. Church & Dwight Co. Inc. Kevin GokeyCIOBritta BomhardCMO
100. Spectrum Brands HoldingsMark Winger CIOTim Goff CMO